Marketing - Communicate Online
Marketing

AI is making more content, not necessarily better marketing: report

Marketing teams have widely adopted artificial intelligence (AI), but many organisations are struggling to translate its use into meaningful business value because of fragmented workflows, data-quality…

INSIGHTS

ABG’s Marketer of the Future to examine AI’s impact on marketing

The Advertising Business Group (ABG) will bring together senior marketing, media and technology leaders in Dubai on 29 October for its Marketer of the Future 2026…

NEWS

When demand drops, there’s nothing left to harvest

Despite continuing political and economic uncertainty, Christian Fedorczuk, CEO of PHD MENA, remains bullish on the GCC, arguing that strong fundamentals, ambitious national agendas and a…

INSIGHTS

Can AI replace advertising agencies? Marketing leaders explain what still matters

Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly expect AI to be embedded in everyday workflows and are…

COMMUNICATE-AI-HUB
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
+

The Gulf, after the storm: Communicate’s October issue looks at what comes next

What happens when a market built on momentum is suddenly forced to slow down? That is the question at the heart of Communicate’s October issue, The…

NEWS

The Gulf luxury boom is creating a new advertising gold rush

The Gulf’s luxury market is no longer simply a retail story. It is becoming a major advertising story too, as global brands compete for affluent local…

INSIGHTS

AI may speed up newsrooms, but editorial judgment stays human: Arab News editor

Arab News has embraced artificial intelligence at scale, including deploying CAMB.AI to translate its journalism into 50 languages, but Editor-in-Chief Faisal Abbas says the technology has…

INSIGHTS

B2B marketing does not need louder campaigns. It needs stronger trust

For years, B2B marketing has treated reach as a measure of strength. More impressions, more formats, and more channels meant greater visibility. But in my conversations…

THE-VIEW

We have more data than ever. So why are brands seeing less?

Marketing has never been closer to consumers digitally, yet never further away from them physically. Every day, marketers analyze billions of signals through AI, dashboards, search…

THE-VIEW

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…

AGENCIES

PUMA and AL-HILAL Bet on UV Ink to Make Brand Loyalty Glow in the Dark

PUMA and Saudi football giant AL-HILAL have unveiled their 2026/27 third kit, and the standout feature isn’t the cut or the colorway — it’s the chemistry.…

BRANDS

The Karama test: is your strategy a real Hermès or a market knockoff?

When I first moved to Dubai, I was goggle-eyed at the luxury brands on display. Okay, I was spending most of my time in DIFC, the…

THE-VIEW

The GCC Back-to-School Playground Has Changed And Here’s What Brands Figured Out.

Inside Nissan Middle East’s offices this August, a group of employees’ children sat down with crayons and markers and were asked one question: what does back…

BRANDS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data