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Marketing

Why consumers abandon brands during crises and what brings them back

Ilhem Allagui  Recovering from geopolitical crises is both psychological and economic, affecting consumers and businesses alike. During wartime, consumers’ sense of reality is affected and damaged.…

THE-VIEW

AI promised CMOs smarter marketing. it may be delivering the opposite

Aided by powerful new AI tools, marketing has never moved faster. Campaigns are launched in days, budgets shift in real time, and dashboards promise instant clarity.…

THE-VIEW

In Agentic Age, treat your marketing platform as a team, not a toolbox

The conventional marketing department — sequential, siloed, perpetually behind schedule — is becoming obsolete. A new model built around autonomous AI agents and a shared intelligence…

INSIGHTS

Global luxury market to grow 2–4% in 2026: Kearney

The global luxury market is expected to grow between 2 and 4 per cent in 2026 as the industry enters “a state of normalization rather than…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Rewiring retail marketing faces lingering post-war challenges

While war is a phenomenon the GCC retail sector is not used to dealing with, harsh economic environments are not unprecedented in the region. John Speers,…

NEWS

CMOs increase AI spending despite limited readiness, Gartner finds

Chief marketing officers are allocating an average of 15.3% of marketing budgets to artificial intelligence initiatives, but most marketing organisations still lack the maturity needed to…

NEWS

Marketers are getting the UAE completely wrong — And it’s costing them 

Recent moments of uncertainty have exposed a deeper layer of consumer understanding in the UAE — one shaped less by nationality alone, and more by mindset,…

THE-VIEW

Creator economy becomes a core media channel as global spend nears $44 Bn

The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…

NEWS

Legal implications of influencer marketing, digital content in UAE

The rapid growth of influencer marketing and digital content has fundamentally transformed the way brands connect with consumers. What was once driven by traditional advertising channels…

THE-VIEW

F&B becoming the next performance marketing frontier

A new generation of operating platforms — led by companies like Foodics — is quietly enabling retail media-style capability inside F&B. Walk into almost any ambitious…

NEWS

OpenAI expands marketing through browser cookie tracking

OpenAI has begun using browser cookies to promote its products and services on third-party websites, marking a significant expansion of its marketing strategy as the artificial…

NEWS

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

Marketing leadership in the Middle East: From pressure to action

Over the past few weeks, something has shifted. In early March, marketing leaders across the Middle East described a cautious environment. The dominant language was “wait…

THE-VIEW
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