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Marketing

OpenAI expands marketing through browser cookie tracking

OpenAI has begun using browser cookies to promote its products and services on third-party websites, marking a significant expansion of its marketing strategy as the artificial…

NEWS

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

Marketing leadership in the Middle East: From pressure to action

Over the past few weeks, something has shifted. In early March, marketing leaders across the Middle East described a cautious environment. The dominant language was “wait…

THE-VIEW

Saudi Arabia mandates 60% Saudisation in marketing, sales jobs

Saudi Arabia has introduced new Saudisation rules requiring private sector companies to ensure that 60 percent of employees in selected marketing and sales roles are Saudi…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Middle East PR shifts to strategy and data focus, says PRHub.ae outlook

The Middle East’s communications industry is moving away from one-off announcements toward long-term, strategic public relations, as agencies and brands adapt to shifting media dynamics, artificial…

NEWS

When silence becomes marketing strategy for brands

When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…

INSIGHTS

Staying visible now will define post-crisis brand success

Linda Kender, Regional Director at MMA MENA, has a front-row seat to how turbulence rewires marketing playbooks in real time. In this conversation, she unpacks a…

INSIGHTS

Marketing with empathy: How brands can navigate strategy in the Gulf during geopolitical tensions

As geopolitical tensions linked to the Iran conflict reshape the Middle East’s economic and psychological landscape, brands operating in the Gulf Cooperation Council (GCC) face a…

INSIGHTS

We are seeing a shift towards value-based consumption: Olfa

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L’Oréal, shares how the beauty giant is engineering precision-driven campaigns for the GCC’s fiercely…

BRANDS

Humanizing B2B marketing drives trust and long-term growth

B2B marketing has a reputation: corporate, cautious, and overly technical, often seen as safe messaging, dense product explanations, and industry jargon. The problem isn’t B2B itself,…

THE-VIEW

From playbooks to “Special Forces”: Rethinking crisis comms in the Gulf

Amid rising geopolitical tension, Nic Labuschagne, APCO’s Head of Strategy and Crisis Management, argues that most Gulf organizations are still treating crises as technical glitches rather…

INSIGHTS

TBWA/RAAD appoints Dany Aouad to lead Saudi operations

TBWA\RAAD has appointed Dany Aouad as managing director for Saudi Arabia, as the agency expands its presence in one of the region’s fastest-growing marketing markets. The…

NEWS

Mastercard turns passion into purchase

Ahmed Abdel-Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion-led brand strategy that converts emotional connection into…

INSIGHTS
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