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Marketing

Rewiring retail marketing faces lingering post-war challenges

While war is a phenomenon the GCC retail sector is not used to dealing with, harsh economic environments are not unprecedented in the region. John Speers,…

NEWS

CMOs increase AI spending despite limited readiness, Gartner finds

Chief marketing officers are allocating an average of 15.3% of marketing budgets to artificial intelligence initiatives, but most marketing organisations still lack the maturity needed to…

NEWS

Marketers are getting the UAE completely wrong — And it’s costing them 

Recent moments of uncertainty have exposed a deeper layer of consumer understanding in the UAE — one shaped less by nationality alone, and more by mindset,…

THE-VIEW

Creator economy becomes a core media channel as global spend nears $44 Bn

The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Legal implications of influencer marketing, digital content in UAE

The rapid growth of influencer marketing and digital content has fundamentally transformed the way brands connect with consumers. What was once driven by traditional advertising channels…

THE-VIEW

F&B becoming the next performance marketing frontier

A new generation of operating platforms — led by companies like Foodics — is quietly enabling retail media-style capability inside F&B. Walk into almost any ambitious…

NEWS

OpenAI expands marketing through browser cookie tracking

OpenAI has begun using browser cookies to promote its products and services on third-party websites, marking a significant expansion of its marketing strategy as the artificial…

NEWS

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

Marketing leadership in the Middle East: From pressure to action

Over the past few weeks, something has shifted. In early March, marketing leaders across the Middle East described a cautious environment. The dominant language was “wait…

THE-VIEW

Saudi Arabia mandates 60% Saudisation in marketing, sales jobs

Saudi Arabia has introduced new Saudisation rules requiring private sector companies to ensure that 60 percent of employees in selected marketing and sales roles are Saudi…

NEWS

Middle East PR shifts to strategy and data focus, says PRHub.ae outlook

The Middle East’s communications industry is moving away from one-off announcements toward long-term, strategic public relations, as agencies and brands adapt to shifting media dynamics, artificial…

NEWS

When silence becomes marketing strategy for brands

When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…

INSIGHTS

Staying visible now will define post-crisis brand success

Linda Kender, Regional Director at MMA MENA, has a front-row seat to how turbulence rewires marketing playbooks in real time. In this conversation, she unpacks a…

INSIGHTS
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