Luxury - Communicate Online
Luxury

The Gulf luxury boom is creating a new advertising gold rush

The Gulf’s luxury market is no longer simply a retail story. It is becoming a major advertising story too, as global brands compete for affluent local…

INSIGHTS

Luxury store openings fall 46% as brands shift to bigger flagships

New US luxury store openings fell 46% year over year in the first half of 2026, to 123,334 square feet from 227,000 square feet a year…

NEWS

GCC evolves from beauty sales market into global innovation and export hub: report

The GCC’s beauty industry is undergoing a fundamental shift from being a market that international brands sell into to becoming a market that increasingly influences what…

INSIGHTS

Global luxury brands expand Saudi presence as domestic demand grows

Global luxury brands are expanding their presence in Saudi Arabia as rising domestic demand, tourism and the Kingdom’s investment in retail, hospitality and entertainment create new…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
+

The GCC’s luxury market is entering a new era — and Saudi Arabia is leading it

The Gulf’s luxury beauty market is entering a new phase, driven not simply by affluent consumers and high spending but by the convergence of wealth migration,…

INSIGHTS

Bvlgari “The Girl I Needed”: When Localisation Becomes Authorship

Luxury brands are investing heavily in growing their Middle East business. Bvlgari, that is among the top 3 in the jewellery segment in the region, is…

BRANDS

Tiffany’s Masterclass in Brand Localization

For CMOs and brand leads tracking how luxury houses actually build regional relevance, not merely through a campaign, this one’s worth a close read. The Abu…

NEWS

Inside luxury’s $12.8 billion GCC strategy: Sell less fantasy, more truth

In July 2026, three of the world’s most storied luxury houses—Tiffany, Valentino, and Chanel—launched campaigns that abandon the language of aspiration in favor of emotional truth.…

INSIGHTS

Gulf luxury spending drags global market despite signs of recovery

The Gulf luxury market remained a drag on global growth in the first half of 2026, with the region’s luxury consumer base shrinking by 15% to…

NEWS

Bain sees luxury stabilizing despite economic headwinds

The global luxury market is showing signs of stabilisation after a turbulent period, but brands face a fundamentally different competitive landscape where experiences, artificial intelligence and…

NEWS

Saudi Arabia emerges as luxury retail powerhouse as Diriyah leads transformation

Saudi Arabia is rapidly strengthening its position on the global luxury map, driven by massive investments in infrastructure, heritage restoration, hospitality, and retail developments that are…

NEWS

Global luxury market to grow 2–4% in 2026: Kearney

The global luxury market is expected to grow between 2 and 4 per cent in 2026 as the industry enters “a state of normalization rather than…

NEWS

Saudi luxury business hotel Atheel to open in Riyadh’s KAFD in Q4 2026

A new Saudi luxury business hotel, Atheel, is set to open in the fourth quarter of 2026 in Riyadh’s King Abdullah Financial District (KAFD), marking the…

NEWS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data