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Luxury

Inside luxury’s $12.8 billion GCC strategy: Sell less fantasy, more truth

In July 2026, three of the world’s most storied luxury houses—Tiffany, Valentino, and Chanel—launched campaigns that abandon the language of aspiration in favor of emotional truth.…

INSIGHTS

Gulf luxury spending drags global market despite signs of recovery

The Gulf luxury market remained a drag on global growth in the first half of 2026, with the region’s luxury consumer base shrinking by 15% to…

NEWS

Bain sees luxury stabilizing despite economic headwinds

The global luxury market is showing signs of stabilisation after a turbulent period, but brands face a fundamentally different competitive landscape where experiences, artificial intelligence and…

NEWS

Saudi Arabia emerges as luxury retail powerhouse as Diriyah leads transformation

Saudi Arabia is rapidly strengthening its position on the global luxury map, driven by massive investments in infrastructure, heritage restoration, hospitality, and retail developments that are…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Global luxury market to grow 2–4% in 2026: Kearney

The global luxury market is expected to grow between 2 and 4 per cent in 2026 as the industry enters “a state of normalization rather than…

NEWS

Saudi luxury business hotel Atheel to open in Riyadh’s KAFD in Q4 2026

A new Saudi luxury business hotel, Atheel, is set to open in the fourth quarter of 2026 in Riyadh’s King Abdullah Financial District (KAFD), marking the…

NEWS

The Gulf was saving global luxury—Then the Iran war changed everything

In May 2025, the GCC luxury industry appeared to be one of the brightest spots in global retail. A Chalhoub Group report described the region’s personal…

INSIGHTS

UAE, Saudi Arabia emerging as AI hubs that could reshape luxury retail in Middle East: report

The global AI race could significantly influence how luxury brands serve customers in the Middle East, with the UAE and Saudi Arabia identified as emerging AI…

NEWS

Authentic experiences now define the future of luxury travel

The concept of ‘luxury travel’ doesn’t resonate with people in the way it used to. The traditional hallmarks of what was perceived as ‘luxury’ are no…

THE-VIEW

Middle East conflict hits luxury airport sales: report

Luxury and beauty brands are witnessing a slowdown in airport retail sales as the ongoing Middle East conflict disrupts flights and shuts key aviation hubs, according…

BRANDS

Iran conflict hits UAE luxury sales, squeezes profits: report

Sales at top European luxury brands have sharply declined in the UAE, as the ongoing Iran conflict disrupts one of the industry’s fastest-growing markets, according to…

NEWS

Middle East luxury sales may fall 50% amid conflict; wealth boom had fueled growth

The Middle East’s fast-growing luxury goods market could see a sharp short-term slowdown due to the ongoing conflict involving Iran, with a recent Bernstein Research report…

NEWS

High spenders hold the line as luxury demand steadies, says Kearney report

The global luxury market is expected to return to modest growth in 2026, with sales forecast to rise between 2% and 4%, according to Kearney’s Global…

NEWS
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