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Prove it or lose it: L’Oréal Middle East’s Ali Fakih on new price of trust

Ali Fakih has watched L’Oréal Middle East’s retail map get redrawn twice, once by disruption, once by AI. As Divisional General Manager of L’Oréal Middle East,…

INSIGHTS

L’Oréal Middle East launches creator loyalty platform LOREALISTAR in GCC

L’Oréal Middle East has launched LOREALISTAR, a multi-brand creator loyalty platform aimed at building long-term relationships with digital content creators across the Gulf Cooperation Council (GCC).…

NEWS

Amazon UAE announces week-long prime day sale from June 24 to 30

Amazon UAE has announced the return of its annual Prime Day shopping event, offering seven days of exclusive deals and discounts for Prime members from June…

BRANDED

Creator-led campaigns generate 35% higher returns: report

L’Oréal has developed a new measurement framework with Meta to better quantify the business impact of creator and influencer marketing, addressing one of the industry’s biggest…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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L’Oréal Luxe Middle East expands Beauty Creator Club to include makeup artists

L’Oréal Luxe Middle East has expanded its Beauty Creator Club initiative to bring content creators and professional makeup artists together under a single community across the…

NEWS

L’Oréal Q1 sales rise 6.7% as US, emerging markets offset Middle East weakness

French cosmetics giant L’Oréal reported a 6.7% rise in first-quarter sales, supported by strong demand in North America and emerging markets, which helped offset softer performance…

NEWS

We are seeing a shift towards value-based consumption: Olfa

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L’Oréal, shares how the beauty giant is engineering precision-driven campaigns for the GCC’s fiercely…

BRANDS

Beyond the buzz: Why Egyptian creativity needs to get commercial

Egypt doesn’t have a creativity problem. It has an effectiveness dilemma. Every Ramadan, the nation turns advertising into full-blown theatre, cinematic storytelling, megastar cameos, and jingles…

NEWS

L’Oréal-UNESCO program honors 12 Arab female scientists

The 12 honorees represent a diverse cohort tackling some of the region’s most important scientific challenges. The L’Oréal-UNESCO For Women in Science Middle East Regional Young…

NEWS

“Beauty in Action: How the Beauty Creator Club is Rewriting the Rules of PR and Marketing”

Revolutionizing beauty marketing with the Beauty Creator Club! Youssef Benkirane, General Manager, L’Oréal Luxe reveals how this initiative is empowering GCC content creators, fostering authentic engagement,…

NEWS

VML and L’Oréal Paris’ First-Ever Live Shopping Event on Amazon ME

VML and L'Oréal Paris came together to create an immersive shopping experience for beauty enthusiasts in the region.

NEWS

Here’s How L’Oréal Promotes Beauty in Diversity

In an exclusive interview, Communicate speaks to Reem Bishr, Corporate Affairs & Engagement Director at L’Oréal Middle East to unfold her approach toward empowering women in…

NEWS

L’Oréal Middle East part of international company initiative Brandstorm

For the first time, L’Oréal Middle East is participating in the group’s international business game Brandstorm. The game offers an opportunity for students around the world…

NEWS
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