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L’oréal

L’Oréal Q1 sales rise 6.7% as US, emerging markets offset Middle East weakness

French cosmetics giant L’Oréal reported a 6.7% rise in first-quarter sales, supported by strong demand in North America and emerging markets, which helped offset softer performance…

NEWS

We are seeing a shift towards value-based consumption: Olfa

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L’Oréal, shares how the beauty giant is engineering precision-driven campaigns for the GCC’s fiercely…

BRANDS

Beyond the buzz: Why Egyptian creativity needs to get commercial

Egypt doesn’t have a creativity problem. It has an effectiveness dilemma. Every Ramadan, the nation turns advertising into full-blown theatre, cinematic storytelling, megastar cameos, and jingles…

NEWS

L’Oréal-UNESCO program honors 12 Arab female scientists

The 12 honorees represent a diverse cohort tackling some of the region’s most important scientific challenges. The L’Oréal-UNESCO For Women in Science Middle East Regional Young…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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