Influencers - Communicate Online
Influencers

Reach to revenue: Rise of the creator commerce

Influencer and creator marketing has transitioned from an experimental tactic aimed at delivering brand awareness for products and services to a strategic performance channel. Previously, established…

CPG-FMCG

Influencers, brands and residents celebrate UAE resilience after Iran strikes

As Iranian missile and drone attacks rattled parts of the Gulf, social media across the region has become a space for reassurance, solidarity and resilience. On…

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Regional crisis reveals the fragility of influencer authenticity in Dubai

When the rocket sounds first pierced the Dubai night, Louise Starkey did what she has built a career on: she turned on her phone camera. “I’m…

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Who’s a better fit? Celebrities or Influencers?

In the age of the creator economy, brands are rethinking who truly drives impact—celebrities with global recognition or influencers with deeply engaged communities. While celebrities still…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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AI influencers, trust, and the future of advertising: What UAE consumers are telling our industry

Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators should clearly disclose when AI is used in…

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Tech enablers focus on trust, consistency to drive creator success

MENA’s cultural depth and government backing give platforms room to scale creator ecosystems responsibly, writes Hoda Rizk. Behind the creators who appear on our feeds every…

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Brands are betting big on creators in GCC countries

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and beauty, are leading categories, reflecting the region’s focus…

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Creator economy 2026 shows promise, shifts gears

Brands will pair first-party data gleaned directly from customers with creator audience micro-segments, content preferences, and engagements to craft bespoke experiences. Creator-curated bundles will be personalized…

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UAE Influencers Risk AED 10,000 Fine for Missing Advertiser Permit Deadline

Content creators and advertisers operating in the UAE have until January 31, 2026 to obtain the mandatory Advertiser Permit, failing which they could face fines of…

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This is how people search today and why brands should listen

Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As screen time…

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Flynas Launches Three New European Destinations with Groundbreaking AI-Powered Influencer Campaign

Flynas on making a fully AI campaign with the likeness of influencers who could not be there in real time due to bureaucratic red tape.

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OMG CONSOLIDATES ALL INFLUENCER MARKETING CAPABILITIES IN MENA UNDER CREO

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market.

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The Rise of Virtual Influencers to Disrupt the Influencer Marketing Industry

By Dave Ansari, Entrepreneur, Creative Director, Business Strategist | Dream Farm Agency

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