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Gaming

Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Forget reach. In gaming, the players worth chasing are the ones already paying,  and increasingly, paying developers directly rather than through a platform. That’s the headline…

AGENCIES

Why Gaming Is Becoming the Next Frontier for Brand Engagement

For marketers, gaming represents one of the biggest shifts in audience behaviour: the move from passive attention to active participation. As younger audiences increasingly expect brands…

BRANDS

FIFA blends football, gaming, entertainment in World Cup 2026 campaign

FIFA has launched a marketing campaign that combines football, gaming and entertainment to promote its digital gaming portfolio around the FIFA World Cup 2026, using creators,…

NEWS

Momentum and Fanatics form UAE commercial gaming joint venture

Momentum Group and Fanatics have formed a strategic joint venture that combines Momentum’s licensed commercial gaming operations in the UAE with Fanatics’ technology, product capabilities and…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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GameExpo prepares to transform Dubai into gaming destination

GameExpo 2026 will take place from June 5 to 7 at the Dubai World Trade Centre, as organizers prepare to expand the event with new gaming…

NEWS

Dubai Esports & Games Festival rescheduled to May 22–June 7

Dubai’s flagship gaming event, the Dubai Esports & Games Festival (DEF), will now be held from May 22 to June 7, 2026, with organisers promising a…

NEWS

Saudi-backed Manga Productions brings horror game remake to MENA

Saudi Arabia’s Manga Productions has launched the remake of the Japanese horror game Fatal Frame II: Crimson Butterfly across the Middle East and North Africa, expanding…

BRANDS

Mobile gaming marketers face rising ad pressure as AI floods channels

AI-driven tools have sharply increased the volume of advertising in mobile gaming, intensifying competition for player attention and raising the cost of standing out, according to…

NEWS

Audiomob names Abu Dhabi as MENA headquarters to drive regional growth

Audiomob, a global in-game audio advertising company, has announced Abu Dhabi as its Middle East and North Africa (MENA) headquarters, citing the emirate’s growing gaming ecosystem…

NEWS

Global gaming giants are racing and expanding into the GCC

One of the strongest indicators of the GCC’s growing influence is the arrival of global gaming companies establishing a physical or operational footprint in the region.…

NEWS

Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands

As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful platform to…

NEWS

Survey Reveals a Quarter of UAE Residents Are Interested in Legal Casino Gaming

The poll of 1,000+ people commissioned by communications agency duke+mir and conducted by YouGov, also highlights 34 percent of residents are keen on playing the UAE…

NEWS

THE UAE LOTTERY LAUNCHES RESPONSIBLE GAMING INITIATIVE WITH TAKALAM

The Game LLC, the licensed operator appointed by the General Commercial Gaming Regulatory Authority (GCGRA) to manage The UAE Lottery, has partnered with Takalam.

NEWS
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