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Gaming

Dubai Esports & Games Festival rescheduled to May 22–June 7

Dubai’s flagship gaming event, the Dubai Esports & Games Festival (DEF), will now be held from May 22 to June 7, 2026, with organisers promising a…

NEWS

Saudi-backed Manga Productions brings horror game remake to MENA

Saudi Arabia’s Manga Productions has launched the remake of the Japanese horror game Fatal Frame II: Crimson Butterfly across the Middle East and North Africa, expanding…

BRANDS

Mobile gaming marketers face rising ad pressure as AI floods channels

AI-driven tools have sharply increased the volume of advertising in mobile gaming, intensifying competition for player attention and raising the cost of standing out, according to…

NEWS

Audiomob names Abu Dhabi as MENA headquarters to drive regional growth

Audiomob, a global in-game audio advertising company, has announced Abu Dhabi as its Middle East and North Africa (MENA) headquarters, citing the emirate’s growing gaming ecosystem…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Global gaming giants are racing and expanding into the GCC

One of the strongest indicators of the GCC’s growing influence is the arrival of global gaming companies establishing a physical or operational footprint in the region.…

NEWS

Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands

As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful platform to…

NEWS

Survey Reveals a Quarter of UAE Residents Are Interested in Legal Casino Gaming

The poll of 1,000+ people commissioned by communications agency duke+mir and conducted by YouGov, also highlights 34 percent of residents are keen on playing the UAE…

NEWS

THE UAE LOTTERY LAUNCHES RESPONSIBLE GAMING INITIATIVE WITH TAKALAM

The Game LLC, the licensed operator appointed by the General Commercial Gaming Regulatory Authority (GCGRA) to manage The UAE Lottery, has partnered with Takalam.

NEWS

Debunking Myths: The Real Value of Esports for Advertisers

By John Tippins – Regional Strategy Director, UM MENAT 

NEWS

Gen-Z is the Driving Force of the World’s Gaming Industry

A statement that takes no one by surprise. But, worth taking note of especially if you’re a brand custodian or an advertiser trying to communicate with…

NEWS

Gaming Negatively Affects Gamers in the UAE More Than the Global Public

Ithra’s Digital Wellbeing Global Report reveals insights under six key global themes: Balance, AI, Social Media, Gaming, Work, and Regulations.

NEWS

UAE’s Gaming Revolution: Web3 sets the pace, is a $1 Billion Economic Boost coming?

Web3 gaming is expected to attract up to 100 million gamers, creating a market worth an estimated $1 billion by 2025.

NEWS

Why is Gaming a $6 Billion Blossoming Oasis in the Middle East?

By Saad Khan, CEO, GameCentric

NEWS
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