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Fashion

Max Fashion launches AI-powered virtual try-on feature with Google Cloud in UAE

Max Fashion, part of the Landmark Group, has launched an AI-powered virtual try-on experience in the UAE in collaboration with Google Cloud, becoming one of the…

NEWS

SHEIN expands Xcelerator Program to Middle East to help regional fashion brands grow globally

Global online fashion and lifestyle retailer SHEIN has launched its SHEIN Xcelerator program in the Middle East, aiming to help regional fashion brands scale internationally through…

NEWS

Why some brands survive every crisis while others collapse

Máire Morris  Every time the market faces disruption, whether through economic uncertainty, geopolitical tensions, supply chain challenges or changing consumer behaviour, the same question emerges: why…

THE-VIEW

Jewellery outshines fashion as industry braces for turbulent 2026: report

Jewellery is emerging as the biggest winner in global fashion’s uncertain future, outperforming every other category even as the broader industry prepares for what executives describe…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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From Beirut to Riyadh: Arab couture’s expanding Met Gala presence

Every year, the Met Gala is framed as fashion’s biggest night out, a spectacle of celebrity, art, and excess staged inside the Metropolitan Museum of Art.…

NEWS

Dua Lipa joins George Clooney as Nespresso’s global ambassador

Coffee brand Nespresso has appointed pop star Dua Lipa as its new global brand ambassador, joining long-time face of the company George Clooney as part of…

NEWS

As AI models go mainstream, fashion grapples with ethics

This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in Vogue’s print edition.…

THE-VIEW

Valentino, Italy’s fashion king who pursued beauty at every turn, passes away

One of the top designers of his era, Italy’s elegance aficionado Valentino Garavani, spent nearly half a century dressing the world’s great beauties, from Jackie Kennedy…

NEWS

Me, Myself & Avatar

By Camilla Burchill, Senior Innovation Strategist at Tactical

NEWS

Film AlUla Launches ‘AlUla Creates’

New platform aims to empower future generations in film and fashion.

NEWS

Haute Couture and NFTs? Rami Kadi’s Take on Digital Fashion

Lebanese fashion designer, Rami Kadi dives into the world of NFTs and reveals more about his very first digital collection, Lucid Algorithms at the 10th edition…

NEWS

Salama Khalfan Named Marie Claire Arabia’s Editor-at-Large

Recognized UAE Designer and Entrepreneur, Salama Khalfan to contribute to the title's vision of empowering Arab women with her expertise in design and fashion.

NEWS

Chalhoub Group’s Greenhouse and Instagram Collaboration Sets the Stage for Fashion Startups in KSA

Initiative aims to provide resources and skills to Saudi fashion startups to scale up their businesses and accelerate growth over a five-month period.

NEWS
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