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Fashion

Victoria Beckham identifies Middle East as key growth market for fashion brand

Victoria Beckham’s fashion business has identified the Middle East as its second-biggest geographical priority after the US, as the designer’s label enters a new phase of…

NEWS

neofashion.ai opens AI-powered photography platform for fashion brands

UAE-based technology company Fipera has launched neofashion.ai, a self-service artificial intelligence platform that enables fashion brands to generate product photography, videos and marketing content using their…

NEWS

The UAE’s wardrobes are full. The next retail opportunity is already inside them

The fashion industry has traditionally been built around a simple idea: encourage people to buy more new products. Yet across the UAE, there is already an…

THE-VIEW

Max Fashion launches AI-powered virtual try-on feature with Google Cloud in UAE

Max Fashion, part of the Landmark Group, has launched an AI-powered virtual try-on experience in the UAE in collaboration with Google Cloud, becoming one of the…

NEWS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

SHEIN expands Xcelerator Program to Middle East to help regional fashion brands grow globally

Global online fashion and lifestyle retailer SHEIN has launched its SHEIN Xcelerator program in the Middle East, aiming to help regional fashion brands scale internationally through…

NEWS

Why some brands survive every crisis while others collapse

Máire Morris Every time the market faces disruption, whether through economic uncertainty, geopolitical tensions, supply chain challenges or changing consumer behaviour, the same question emerges: why…

THE-VIEW

Jewellery outshines fashion as industry braces for turbulent 2026: report

Jewellery is emerging as the biggest winner in global fashion’s uncertain future, outperforming every other category even as the broader industry prepares for what executives describe…

INSIGHTS

From Beirut to Riyadh: Arab couture’s expanding Met Gala presence

Every year, the Met Gala is framed as fashion’s biggest night out, a spectacle of celebrity, art, and excess staged inside the Metropolitan Museum of Art.…

NEWS

Dua Lipa joins George Clooney as Nespresso’s global ambassador

Coffee brand Nespresso has appointed pop star Dua Lipa as its new global brand ambassador, joining long-time face of the company George Clooney as part of…

NEWS

As AI models go mainstream, fashion grapples with ethics

This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in Vogue’s print edition.…

THE-VIEW

Valentino, Italy’s fashion king who pursued beauty at every turn, passes away

One of the top designers of his era, Italy’s elegance aficionado Valentino Garavani, spent nearly half a century dressing the world’s great beauties, from Jackie Kennedy…

NEWS