Coffee brand Nespresso has appointed pop star Dua Lipa as its new global brand ambassador, joining long-time face of the company George Clooney as part of a strategy to attract younger consumers, particularly Gen Z.
The Nestlé-owned premium coffee capsule maker will launch a global campaign titled Vertuo World in April, with Lipa taking the lead role while Clooney will continue to feature in brand activities. The move signals a refreshed creative direction for the company while maintaining its long association with Clooney, who has been part of its advertising for nearly two decades.
Nespresso said the collaboration reflects its focus on culture, creativity and lifestyle branding as it looks to expand its appeal among younger audiences. Lipa’s influence across music, fashion and cultural platforms is seen as helping the company strengthen its relevance among new consumers.
The appointment follows the brand’s continued investment in celebrity partnerships. In 2025, Nespresso also brought in actor Eva Longoria as a brand ambassador and shifted its global creative account from McCann, part of Omnicom Group, to Leo Burnett, which is owned by Publicis Groupe.
Founded in 1986, Nespresso has benefited from the growing popularity of at-home coffee consumption and single-serve machines. While the brand has traditionally performed strongly among consumers aged 30 to 50, it is now stepping up efforts to attract younger coffee drinkers.
As part of this push, the company has introduced ready-to-drink cold coffee options, expanded its iced coffee pod range with new flavours, and collaborated with music artist The Weeknd on product innovations.
The company reported revenues of about $8.39 billion in 2025, reflecting steady growth as it continues to expand its product offerings and marketing strategy to reach new demographics.
