UAE-based technology company Fipera has launched neofashion.ai, a self-service artificial intelligence platform that enables fashion brands to generate product photography, videos and marketing content using their own product images.
The commercial launch follows a private beta programme during which three global apparel brands used the platform to produce on-model photography, e-commerce product images and campaign videos from their existing product photographs, the company said.
Brand consistency
The platform is designed to maintain each brand’s identity by using its own product references, model personas and brand profile for every image generated. According to the company, customer workspaces are kept separate, with images and settings not shared across brands or used to train content for other users.
Fipera said the platform is aimed at businesses of different sizes through a credit-based pricing model that includes a free tier for small retailers and independent boutiques. Larger brands can move to paid plans, while enterprise customers have access to additional features such as API integration, advanced fine-tuning controls and service-level agreements.
Shopify integration
The platform includes tools for generating on-model photography, studio images, flat-lay and cut-out product photographs, sketch-to-photo conversions, campaign videos and batch processing for seasonal collections. It also offers a native Shopify integration, allowing merchants to create and attach AI-generated product images directly from their online store catalogues.
Fipera said neofashion.ai was developed and engineered in the UAE, drawing on the company’s experience in fashion trading and retail commerce. It said the launch aligns with the country’s ambition to build and export AI-driven products under the UAE National AI Strategy 2031 and the D33 economic agenda.
Expansion plans
Following the commercial launch, the company said it plans to engage with strategic and institutional investors as it seeks to expand its enterprise business across the GCC, Europe and Asia.
“Fashion brands don’t have a creativity problem, they have a consistency and cost problem,” said Ali Alkan, founder of Fipera. “Our beta brands are producing catalog-scale imagery in hours instead of weeks, and it looks unmistakably like their brand, because every generation is grounded in their own references, not a generic average, with low cost.”
