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Hypermedia launches integrated digital revenue function to boost programmatic growth

Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated Digital Revenue Function aimed at strengthening its unified and…

NEWS

The Future of DOOH Is Context, Not Coverage

Niall Sallam As cities become more connected and behaviour around public spaces becomes more predictable, Digital Out of Home has entered a new phase. The value…

THE-VIEW

The Trade Desk expands into MENA DOOH with AiOO partnership

The Trade Desk has partnered with AiOO to give media buyers access to digital out-of-home (DOOH) and retail media inventory in the Middle East for the…

NEWS

Dubai DOOH firms shift focus from business districts to residential communities

Dubai’s premium residential neighbourhoods are emerging as the next growth frontier for digital out-of-home (DOOH) advertising, as brands seek more targeted ways to reach affluent consumers…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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NIALL SALLAM OF ELEVISION ON AI, MISALIGNED EXPECTATIONS AND THE LACK OF MAGIC BULLETS

Niall Sallam, Founder & Chief Executive Officer at Elevision talks to Communicate about Digital Out Of Home, AI, misaligned expectations and no magic bullets.

NEWS

SkyBlue Media Gives UAE Transit Advertising a New Look

In the bustling advertising space in the UAE, brands are continuously exploring ways to catch attention with their OOH advertisements. Recognizing the significance of OOH marketing, the Roads…

NEWS

OMG MENA and The Neuron Partner to Boost Programmatic Digital OOH in the Region

The collaboration hopes to bring a new era of digital innovation and audience engagement to the medium.

NEWS

Yazle Announces DOOH Partnership with Invenda

The partnership will offer advertisers expanded reach, enhanced targeting capabilities, real-time insights with audience impressions, and creative excellence.

NEWS

Yas Island Takes Over Abu Dhabi’s Saadiyat Island with Latest OOH Campaign

Media Blends - a media solutions agency operating across Egypt, UAE, and KSA - has joined forces with YAS Island and the real estate developer, MIRAL to…

NEWS

BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers

BackLite Media expands Place Exchange’s international footprint as its first regional supply partner in the UAE.

NEWS

AI in Advertising – The Tech is Already Available for MENA Marketers

By Terry Kane, Managing Director across MEA at The Trade Desk.

NEWS

DigitAll – Subsidiary of W Group Signs an Exclusive Partnership with Advertima

DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, a retail media in-store solution…

NEWS

Pikasso Expands to Italy

Italian branch of the international group specializing in outdoor advertising debuts.

NEWS
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