Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated Digital Revenue Function aimed at strengthening its unified and…
Niall Sallam As cities become more connected and behaviour around public spaces becomes more predictable, Digital Out of Home has entered a new phase. The value…
The Trade Desk has partnered with AiOO to give media buyers access to digital out-of-home (DOOH) and retail media inventory in the Middle East for the…
Dubai’s premium residential neighbourhoods are emerging as the next growth frontier for digital out-of-home (DOOH) advertising, as brands seek more targeted ways to reach affluent consumers…
Niall Sallam, Founder & Chief Executive Officer at Elevision talks to Communicate about Digital Out Of Home, AI, misaligned expectations and no magic bullets.
In the bustling advertising space in the UAE, brands are continuously exploring ways to catch attention with their OOH advertisements. Recognizing the significance of OOH marketing, the Roads…
The collaboration hopes to bring a new era of digital innovation and audience engagement to the medium.
The partnership will offer advertisers expanded reach, enhanced targeting capabilities, real-time insights with audience impressions, and creative excellence.
Media Blends - a media solutions agency operating across Egypt, UAE, and KSA - has joined forces with YAS Island and the real estate developer, MIRAL to…
BackLite Media expands Place Exchange’s international footprint as its first regional supply partner in the UAE.
By Terry Kane, Managing Director across MEA at The Trade Desk.
DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, a retail media in-store solution…
Italian branch of the international group specializing in outdoor advertising debuts.
