Crisis - Communicate Online
Crisis

When silence becomes marketing strategy for brands

When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…

INSIGHTS

Marketing in crisis: Lessons from the GCC

A PR agency owner recently found herself doing the one thing clients never hire her for: pulling the plug. Ellie, Founder of KPR, had a major…

REBUILDING-TRUST

The many faces of a CMO as crisis leader and stabilizer

The chief marketing officer (CMO) role today requires tech prowess, political diplomacy and accounting skillsets. A CMO today wears the hats of a strategist and a…

INSIGHTS

In search of performance

Why FMCG growth still depends on memory, attention, and long-term brand building—not dashboards alone. I started my career in the 90s working with the Harvard of…

INSIGHTS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Navigating retail markets in times of crises

As the regional crisis escalates, advertising agencies and chief marketing officers are scrambling to protect brand safety. The 2026 military escalation in the Middle East, characterized…

INSIGHTS

The 2026 playbook for FMCG crisis marketing

Ad and PR agencies are suddenly finding themselves having to defend brand equity, product pricing and sales targets in a volatile environment with unpredictable outcomes. By…

NEWS

How AI and AR are future-proofing beauty in times of crisis

Alice Chang Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, its ramifications for brands and…

THE-VIEW

Regional crisis threatens to erase up to $93bn in global ad spend growth

A potential energy shock linked to the Gulf region could wipe up to $93bn from global advertising growth over the next two years, according to scenario…

NEWS

Regional crisis reveals the fragility of influencer authenticity in Dubai

When the rocket sounds first pierced the Dubai night, Louise Starkey did what she has built a career on: she turned on her phone camera. “I’m…

NEWS

How to lead communications when there’s no playbook

Leading communications without a crisis playbook demands structure, clarity and discipline under pressure, writes Amel Osman, Managing Director and Head of UAE, H/Advisors. This morning, your…

NEWS

Smoke and mirrors

German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to them.

NEWS
Trends
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