When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…
A PR agency owner recently found herself doing the one thing clients never hire her for: pulling the plug. Ellie, Founder of KPR, had a major…
The chief marketing officer (CMO) role today requires tech prowess, political diplomacy and accounting skillsets. A CMO today wears the hats of a strategist and a…
Why FMCG growth still depends on memory, attention, and long-term brand building—not dashboards alone. I started my career in the 90s working with the Harvard of…
As the regional crisis escalates, advertising agencies and chief marketing officers are scrambling to protect brand safety. The 2026 military escalation in the Middle East, characterized…
Ad and PR agencies are suddenly finding themselves having to defend brand equity, product pricing and sales targets in a volatile environment with unpredictable outcomes. By…
Alice Chang Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, its ramifications for brands and…
A potential energy shock linked to the Gulf region could wipe up to $93bn from global advertising growth over the next two years, according to scenario…
When the rocket sounds first pierced the Dubai night, Louise Starkey did what she has built a career on: she turned on her phone camera. “I’m…
Leading communications without a crisis playbook demands structure, clarity and discipline under pressure, writes Amel Osman, Managing Director and Head of UAE, H/Advisors. This morning, your…
German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to them.
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