Consumers - Communicate Online
Consumers

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

Marketers urged to earn attention as consumers tune out ads

More than eight in 10 US consumers (81%) say they aim to ignore and tune out ads, according to a survey by Gartner. The finding underscores…

NEWS

GCC consumers prioritize value in loyalty programmes: Dragonpass

Dragonpass said on Thursday its latest Loyalty Index showed consumers in the Gulf Cooperation Council (GCC) place greater emphasis on tangible value and everyday benefits when…

NEWS

Loyalty today is built through grounded consistency, says Ghida Batal

In a region shaped by rapid digital change, shifting loyalties, and geopolitical uncertainty, brands are being forced to rethink how they stay relevant beyond price and…

CPG-FMCG
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Gulf consumers are value-driven but still willing to pay for quality: Andrey Dvoychenkov

As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are being forced to rethink how they price, position, and distribute their…

NEWS

UAE Ramadan shoppers shift spending into multiple daily windows

Retail spending in the United Arab Emirates during Ramadan is shifting into multiple daily windows, with shoppers concentrating purchases after sunset and around midday, while spending…

NEWS

85% Saudis Want Brands in Their DMs? Snapchat Study Reveals a Big Shift

Snap Inc. has unveiled new research in partnership with MCN media agency brands, revealing that one-to-one visual conversations are rapidly transforming how brands connect with consumers…

NEWS

‘Accessible premium’: the shift in GCC consumer shopping behavior

Consumers are more brand-aware than ever, and seek superior quality at more affordable price points.

NEWS

Customer centricity: Embracing the outside-in perspective

Nour Khoury, Brand Communications and Marketing Leader, Deloitte Middle East wrote this opinion piece for Communicate.

NEWS

New Study Reveals UAE Consumer Fury as Brands Fail to Deliver Seamless Digital Experiences

Consumer expectations for digital experiences continue to soar, with 71% of UAE consumers stating that their expectations are far higher now than they were two years…

NEWS

From Public to Personal: the Changing Face of PR

By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions have impacted the world in ways that are complex and…

NEWS

Decoding Subconscious Metaphors

By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate brands in…

NEWS

Short-Form Video: Punch, Space and Courage

By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It truly reflects…

NEWS
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