Ilhem Allagui Recovering from geopolitical crises is both psychological and economic, affecting consumers and businesses alike. During wartime, consumers’ sense of reality is affected and damaged.…
Deloitte Middle East said generative artificial intelligence has become embedded in everyday life for many consumers in Saudi Arabia, as adoption accelerated across work, information gathering…
Five forces are quietly rewriting the rules of consumer behaviour in 2026. From financial fatigue to AI intimacy, the shifts are structural, not seasonal — and…
Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…
More than eight in 10 US consumers (81%) say they aim to ignore and tune out ads, according to a survey by Gartner. The finding underscores…
Dragonpass said on Thursday its latest Loyalty Index showed consumers in the Gulf Cooperation Council (GCC) place greater emphasis on tangible value and everyday benefits when…
In a region shaped by rapid digital change, shifting loyalties, and geopolitical uncertainty, brands are being forced to rethink how they stay relevant beyond price and…
As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are being forced to rethink how they price, position, and distribute their…
Retail spending in the United Arab Emirates during Ramadan is shifting into multiple daily windows, with shoppers concentrating purchases after sunset and around midday, while spending…
Snap Inc. has unveiled new research in partnership with MCN media agency brands, revealing that one-to-one visual conversations are rapidly transforming how brands connect with consumers…
Consumers are more brand-aware than ever, and seek superior quality at more affordable price points.
Nour Khoury, Brand Communications and Marketing Leader, Deloitte Middle East wrote this opinion piece for Communicate.
Consumer expectations for digital experiences continue to soar, with 71% of UAE consumers stating that their expectations are far higher now than they were two years…
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