Consumers - Communicate Online
Consumers

Uncertainty is a truth serum: What consumers protect

What reveals more about a consumer than a survey? A sacrifice. A survey records what people say matters. Pressure records what they are willing to sacrifice.…

THE-VIEW

UAE consumers now expect value, ease and affordability together: Milana Boskovic

UAE consumers are increasingly looking for products that combine value, convenience and affordability, while FMCG brands face growing pressure to respond to more diverse and rapidly…

INSIGHTS

Consumers want AI to help them shop — but they still want creators’ advice: Study

Artificial intelligence is becoming an increasingly important part of the shopping journey, but consumers still want a human voice behind the machine. A new global study…

NEWS

Why consumers abandon brands during crises and what brings them back

Ilhem Allagui  Recovering from geopolitical crises is both psychological and economic, affecting consumers and businesses alike. During wartime, consumers’ sense of reality is affected and damaged.…

THE-VIEW
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Saudi consumers rapidly embrace AI: Deloitte Report

Deloitte Middle East said generative artificial intelligence has become embedded in everyday life for many consumers in Saudi Arabia, as adoption accelerated across work, information gathering…

NEWS

Anxious consumers are spending small to feel big: WARC report

Five forces are quietly rewriting the rules of consumer behaviour in 2026. From financial fatigue to AI intimacy, the shifts are structural, not seasonal — and…

NEWS

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

Marketers urged to earn attention as consumers tune out ads

More than eight in 10 US consumers (81%) say they aim to ignore and tune out ads, according to a survey by Gartner. The finding underscores…

NEWS

GCC consumers prioritize value in loyalty programmes: Dragonpass

Dragonpass said on Thursday its latest Loyalty Index showed consumers in the Gulf Cooperation Council (GCC) place greater emphasis on tangible value and everyday benefits when…

NEWS

Loyalty today is built through grounded consistency, says Ghida Batal

In a region shaped by rapid digital change, shifting loyalties, and geopolitical uncertainty, brands are being forced to rethink how they stay relevant beyond price and…

CPG-FMCG

Gulf consumers are value-driven but still willing to pay for quality: Andrey Dvoychenkov

As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are being forced to rethink how they price, position, and distribute their…

NEWS

UAE Ramadan shoppers shift spending into multiple daily windows

Retail spending in the United Arab Emirates during Ramadan is shifting into multiple daily windows, with shoppers concentrating purchases after sunset and around midday, while spending…

NEWS

85% Saudis Want Brands in Their DMs? Snapchat Study Reveals a Big Shift

Snap Inc. has unveiled new research in partnership with MCN media agency brands, revealing that one-to-one visual conversations are rapidly transforming how brands connect with consumers…

NEWS
Trends
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