GCC consumers prioritize value in loyalty programmes: Dragonpass
Dragonpass said on Thursday its latest Loyalty Index showed consumers in the Gulf Cooperation Council (GCC) place greater emphasis on tangible value and everyday benefits when…
NEWS
Loyalty today is built through grounded consistency, says Ghida Batal
In a region shaped by rapid digital change, shifting loyalties, and geopolitical uncertainty, brands are being forced to rethink how they stay relevant beyond price and…
CPG-FMCG
Gulf consumers are value-driven but still willing to pay for quality: Andrey Dvoychenkov
As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are being forced to rethink how they price, position, and distribute their…
NEWS
