November 27, 2025
‘Accessible premium’: the shift in GCC consumer shopping behavior
Consumers are more brand-aware than ever, and seek superior quality at more affordable price points. The GCC region, home to one of the world’s…
Consumers
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Read moreMay 5, 2025
Customer centricity: Embracing the outside-in perspective
Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…
Read moreMay 15, 2019
Short-Form Video: Punch, Space and Courage
By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It…
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July 28, 2015
Freedom call
The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with…
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May 4, 2015
Independence Day
The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the…
Read moreMarch 29, 2015
Microsoft research reveals global digital trends
The new digital trends 2015 research conducted in UAE from Microsoft has revealed that the modern consumer is putting pressure on brands to use…
Read moreMarch 4, 2015
Consumer Barometer gets a refresh
Google recently launched the new version of the Consumer Barometer (www.consumerbarometer.com), a free tool compare how people are utilizing the internet globally. Users can research digital…
