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Consumer

The new GCC consumer: value-conscious, digitally native and driven by trust

The GCC consumer is becoming harder to define — and that may be the most important insight for brands operating in the region. The traditional image…

INSIGHTS

Splurge or Save, Never Both: UAE & KSA Shoppers Are Living a Double Life

Shoppers in the UAE and Saudi Arabia are living a double life — one where they’ll happily splash out on the newest gadget or premium brand,…

INSIGHTS

Bvlgari “The Girl I Needed”: When Localisation Becomes Authorship

Luxury brands are investing heavily in growing their Middle East business. Bvlgari, that is among the top 3 in the jewellery segment in the region, is…

BRANDS

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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The fight for GCC consumer attention: Inside the new rules of retail engagement

Retail companies operating in the Middle East and North Africa (MENA) region deal with over 500 million consumers, face varying market dynamics and regulations, resulting in…

CANNES-LIONS

Global influentials shape consumer spending decisions: Ipsos study

The world’s highest earners and business leaders continue to exert significant influence over consumer behaviour, with 80% of so-called “Global Influentials” saying they actively shape the…

NEWS

Global consumer confidence falls sharply amid US-Iran war: Ipsos

Global consumer confidence fell sharply in April 2026, declining 2.7 points to 46.7, according to the latest Global Consumer Confidence Index from Ipsos. The decline comes…

NEWS

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG

Consumers seek connection over escape in age of ‘dysoptimism’: VML report

 A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood it calls…

NEWS

From search boxes to conversations: How AI is changing consumer decision-making

AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological side of…

NEWS

One Poor Experience and Consumers Are Switching Brands

40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.

NEWS

Havas Middle East’s New ‘Joyful Frugality’ Prosumer Report Reveals Insights into Consumer Trends in the Region

81% of prosumers in the UAE and 91% in KSA expressed a desire for a frugal world, reflecting a significant move towards a more mindful and sustainable…

NEWS

GfK Study: 1 in 2 Consumers in MENA are excited about the Metaverse

GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the consumer products…

NEWS
Trends
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