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Consumer

Banking the risk-conscious consumer: Why legacy scale and fintech agility must converge in GCC

The post-Iran-Gulf conflict environment has complicated how GCC banks market themselves, against an economic backdrop weaker than at the start of 2026. Commenting on this climate…

INSIGHTS

The new consumer: Middle East’s definition of value, spending and brand loyalty

Consumers are becoming more selective about what earns their money, attention and trust, forcing brands to rethink how they create value. For years, understanding the consumer…

INSIGHTS

The new GCC consumer: value-conscious, digitally native and driven by trust

The GCC consumer is becoming harder to define — and that may be the most important insight for brands operating in the region. The traditional image…

INSIGHTS

Splurge or Save, Never Both: UAE & KSA Shoppers Are Living a Double Life

Shoppers in the UAE and Saudi Arabia are living a double life — one where they’ll happily splash out on the newest gadget or premium brand,…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Bvlgari “The Girl I Needed”: When Localisation Becomes Authorship

Luxury brands are investing heavily in growing their Middle East business. Bvlgari, that is among the top 3 in the jewellery segment in the region, is…

BRANDS

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

BRANDS

The fight for GCC consumer attention: Inside the new rules of retail engagement

Retail companies operating in the Middle East and North Africa (MENA) region deal with over 500 million consumers, face varying market dynamics and regulations, resulting in…

CANNES-LIONS

Global influentials shape consumer spending decisions: Ipsos study

The world’s highest earners and business leaders continue to exert significant influence over consumer behaviour, with 80% of so-called “Global Influentials” saying they actively shape the…

NEWS

Global consumer confidence falls sharply amid US-Iran war: Ipsos

Global consumer confidence fell sharply in April 2026, declining 2.7 points to 46.7, according to the latest Global Consumer Confidence Index from Ipsos. The decline comes…

NEWS

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG

Consumers seek connection over escape in age of ‘dysoptimism’: VML report

 A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood it calls…

NEWS

From search boxes to conversations: How AI is changing consumer decision-making

AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological side of…

NEWS

One Poor Experience and Consumers Are Switching Brands

40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.

NEWS
Trends
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