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Consumer

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

BRANDS

The fight for GCC consumer attention: Inside the new rules of retail engagement

Retail companies operating in the Middle East and North Africa (MENA) region deal with over 500 million consumers, face varying market dynamics and regulations, resulting in…

CANNES-LIONS

Global influentials shape consumer spending decisions: Ipsos study

The world’s highest earners and business leaders continue to exert significant influence over consumer behaviour, with 80% of so-called “Global Influentials” saying they actively shape the…

NEWS

Global consumer confidence falls sharply amid US-Iran war: Ipsos

Global consumer confidence fell sharply in April 2026, declining 2.7 points to 46.7, according to the latest Global Consumer Confidence Index from Ipsos. The decline comes…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG

Consumers seek connection over escape in age of ‘dysoptimism’: VML report

 A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood it calls…

NEWS

From search boxes to conversations: How AI is changing consumer decision-making

AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological side of…

NEWS

One Poor Experience and Consumers Are Switching Brands

40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.

NEWS

Havas Middle East’s New ‘Joyful Frugality’ Prosumer Report Reveals Insights into Consumer Trends in the Region

81% of prosumers in the UAE and 91% in KSA expressed a desire for a frugal world, reflecting a significant move towards a more mindful and sustainable…

NEWS

GfK Study: 1 in 2 Consumers in MENA are excited about the Metaverse

GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the consumer products…

NEWS

What Happened At This Year’s Socialbakers’ Engage Conference

Socialbakers, a media analytics firm hosted its sixth Engage conference at the Ritz Carlton Hotel in Dubai today. The event brought together a variety of experts…

NEWS

Look Out For These Eight Trends in Social Media in 2020

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.

NEWS

Facebook Has Become The Storefront For Direct To Consumer Brands

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to a unicorn,…

NEWS
Trends
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