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Consumer

Fragile consumer mood drives spending on small comforts, WARC says

Consumers around the world are channelling spending toward affordable indulgences such as wellness products and hobbies as financial pressures and geopolitical tensions weigh on sentiment, according…

NEWS

Global consumer confidence falls sharply amid US-Iran war: Ipsos

Global consumer confidence fell sharply in April 2026, declining 2.7 points to 46.7, according to the latest Global Consumer Confidence Index from Ipsos. The decline comes…

NEWS

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG

Consumers seek connection over escape in age of ‘dysoptimism’: VML report

 A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood it calls…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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From search boxes to conversations: How AI is changing consumer decision-making

AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological side of…

NEWS

One Poor Experience and Consumers Are Switching Brands

40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.

NEWS

Havas Middle East’s New ‘Joyful Frugality’ Prosumer Report Reveals Insights into Consumer Trends in the Region

81% of prosumers in the UAE and 91% in KSA expressed a desire for a frugal world, reflecting a significant move towards a more mindful and sustainable…

NEWS

GfK Study: 1 in 2 Consumers in MENA are excited about the Metaverse

GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the consumer products…

NEWS

What Happened At This Year’s Socialbakers’ Engage Conference

Socialbakers, a media analytics firm hosted its sixth Engage conference at the Ritz Carlton Hotel in Dubai today. The event brought together a variety of experts…

NEWS

Look Out For These Eight Trends in Social Media in 2020

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.

NEWS

Facebook Has Become The Storefront For Direct To Consumer Brands

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to a unicorn,…

NEWS

Knowing your customer is the key to success

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand processes, attract…

NEWS

OMD’s Future of the UAE reveals insights about consumers in the Emirates

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.

NEWS
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