Why most destinations will recover slowly, and how to avoid it
In periods of uncertainty, there is often pressure to discount in order to stimulate demand. While this can have short-term effects, it tends to weaken long-term…
THE-VIEW
Resilience Over Retreat: How Middle East Govts, Marketers Are Navigating Uncertainty
As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through…
NEWS
Programmatic and automated technologies allow campaigns to pivot quickly
As geopolitical tensions ripple across the Middle East, brands are recalibrating how and where they show up online. In an always-on, programmatic-first ecosystem, decisions around adjacency,…
NEWS
