Fiona Menzies has a story that every CMO running an RFP process this year will recognize, even if they haven’t said it out loud yet. Eden…
Start with the ad everyone actually remembers, because it makes the sharpest possible case that the industry keeps blaming the wrong culprit. In December 2025, McDonald’s…
There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…
When KFC Arabia’s Chedrawi cheddar sauce briefly vanished from menus this year, the brand didn’t apologize and instead it turned the shortage into a three-episode, AI-generated…
The history of public relations has been defined by multinational firms. Take the example of H&K, or Burson as it is now known. H&K was, for…
For years, podcast advertising in the Middle East was treated the way most new media is treated: sampled, not committed to. That’s changing fast — and…
OpenAI had a strange kind of month. On August 31st, the company switched on self-service ChatGPT ads across 31 European markets, India and MENA, the same…
There’s a moment in almost every brief now where the conversation quietly changes. It usually happens right after the client has finished describing what they want…
Every Back-to-School campaign in the GCC this year has a discount attached to it. That part hasn’t changed. What has changed is how hard brands are…
SOCIALEYEZ isn’t slowing down in the Kingdom of Saudi Arabia. The Middle East creative agency has landed two new client partnerships in Saudi Arabia: Mueen Business…
Every AI founder will tell you their product is different because of the model underneath it. Zainab Imichi Alhassan and Sarah Curtis, the Dubai-based founders of…
Forget the media kit. FIX Dessert Chocolatier, the brand behind the Dubai chocolate bar that broke the internet, is opening its HQ doors to 10 UAE…
Luma AI is localizing its entire Luma Agents platform into Arabic, not just prompts and outputs, but the full interface: navigation, menus, workflow tools. Announced at…
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