By George Maktabi The Industrial Revolution had it easy. One name, coined once, and it held for two centuries. Steam, steel, factories. We knew what we…
The number that should stop every CMO mid-scroll isn’t 22,500, the bars of soap; it’s 95. That’s the percentage of revenue The Camel Soap Factory lost…
Take a step back with me to 2017. If you worked in marketing or communications, you were about to witness one of the biggest, most cringeworthy…
Amel Osman Transformation without communications is corporate vandalism dressed up as strategy. It takes decisions made in boardrooms, drops them into organizations without context, and then…
With the FIFA World Cup 2026 set to span the United States, Canada and Mexico, global brands are gearing up for what industry experts describe as…
Shuja, Group CEO of Jashanmal, explains how culturally attuned retail strategy turns peak festive moments into enduring consumer loyalty and long-term brand equity. How do festive…
In periods of uncertainty, there is often pressure to discount in order to stimulate demand. While this can have short-term effects, it tends to weaken long-term…
As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through…
As geopolitical tensions ripple across the Middle East, brands are recalibrating how and where they show up online. In an always-on, programmatic-first ecosystem, decisions around adjacency,…
Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending and increased…
The winning brands this Ramadan will launch fast, test fast, learn fast, refresh content before fatigue hits, and keep one strong idea consistent across formats. And…
Advertising campaigns that consistently use distinctive brand assets such as logos, jingles and mascots are significantly more effective at building brand recognition and long-term growth, according…
Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through noise or…
Stay in the know
What are you interested in?
