OpenAI had a strange kind of month. On August 31st, the company switched on self-service ChatGPT ads across 31 European markets, India and MENA, the same…
There’s a moment in almost every brief now where the conversation quietly changes. It usually happens right after the client has finished describing what they want…
Every Back-to-School campaign in the GCC this year has a discount attached to it. That part hasn’t changed. What has changed is how hard brands are…
SOCIALEYEZ isn’t slowing down in the Kingdom of Saudi Arabia. The Middle East creative agency has landed two new client partnerships in Saudi Arabia: Mueen Business…
Every AI founder will tell you their product is different because of the model underneath it. Zainab Imichi Alhassan and Sarah Curtis, the Dubai-based founders of…
Forget the media kit. FIX Dessert Chocolatier, the brand behind the Dubai chocolate bar that broke the internet, is opening its HQ doors to 10 UAE…
Luma AI is localizing its entire Luma Agents platform into Arabic, not just prompts and outputs, but the full interface: navigation, menus, workflow tools. Announced at…
By Mazen Nahawi Somewhere between the funnel graphics we still draw in strategy decks and the way people actually decide what to believe, buy and support,…
Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency. Hearts United debuts…
Inside Nissan Middle East’s offices this August, a group of employees’ children sat down with crayons and markers and were asked one question: what does back…
By George Maktabi The Industrial Revolution had it easy. One name, coined once, and it held for two centuries. Steam, steel, factories. We knew what we…
The number that should stop every CMO mid-scroll isn’t 22,500, the bars of soap; it’s 95. That’s the percentage of revenue The Camel Soap Factory lost…
Take a step back with me to 2017. If you worked in marketing or communications, you were about to witness one of the biggest, most cringeworthy…
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