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Campaigns

World Cup 2026 becomes biggest marketing battleground for global brands

With the FIFA World Cup 2026 set to span the United States, Canada and Mexico, global brands are gearing up for what industry experts describe as…

INSIGHTS

Win peak season shoppers with curated experiences, says Shuja Jashanmal

Shuja, Group CEO of Jashanmal, explains how culturally attuned retail strategy turns peak festive moments into enduring consumer loyalty and long-term brand equity. How do festive…

CPG-FMCG

Why most destinations will recover slowly, and how to avoid it

In periods of uncertainty, there is often pressure to discount in order to stimulate demand. While this can have short-term effects, it tends to weaken long-term…

THE-VIEW

Resilience Over Retreat: How Middle East Govts, Marketers Are Navigating Uncertainty

As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Programmatic and automated technologies allow campaigns to pivot quickly

As geopolitical tensions ripple across the Middle East, brands are recalibrating how and where they show up online. In an always-on, programmatic-first ecosystem, decisions around adjacency,…

NEWS

Ramadan spending lifts GCC loyalty market amid digital push

Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending and increased…

NEWS

Ramadan 2026: The most expensive season to be ignored

The winning brands this Ramadan will launch fast, test fast, learn fast, refresh content before fatigue hits, and keep one strong idea consistent across formats. And…

NEWS

Distinctive brand assets boost ad effectiveness, study finds

Advertising campaigns that consistently use distinctive brand assets such as logos, jingles and mascots are significantly more effective at building brand recognition and long-term growth, according…

NEWS

Communicate launches Best Brands and Top Marketers Issue 2026

Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through noise or…

BRANDED

Fred. Olsen Launches Cruise Industry’s First Hybrid AI Advertising Campaign

Fred. Olsen Cruise Lines has launched what it describes as the cruise industry’s first multi-platform advertising campaign created using hybrid artificial intelligence, combining human-led creative production…

NEWS

Five iconic ad campaigns that evoke nostalgia

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This Is Egypt…

NEWS

Crescent Campaigns: How Ramadan Shapes Consumer Behaviours in the GCC

By Manara Global

NEWS

Bureau Béatrice Launches its ‘Show Division’ and Gears Up for Global Expansion

As a result of its growth and client demands, the company has launched a new division, where its creative concepts are brought to life through large-scale…

NEWS
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