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Campaign

Al-Futtaim ditches stock photos, puts 40,000 real employees at the heart of employer brand

The Heart of Tomorrow is Al-Futtaim’s first-ever Group-wide employer brand, with no models, no scripts, just its own people across Dubai, Riyadh and Singapore. How do…

BRANDS

How brands across the GCC are reworking their marketing to reach Gen Z

When KFC Arabia’s Chedrawi cheddar sauce briefly vanished from menus this year, the brand didn’t apologize and instead it turned the shortage into a three-episode, AI-generated…

NEWS

Saudi tourism hijacks Europe’s anti-tourist graffiti, turns it into an invitation

Walk through Barcelona’s El Raval this summer and you will find the same scrawled warning on wall after wall: “Tourists Go Home.” It has become the…

NEWS

Ready Set Ford is designed for today’s non-linear customer journey: Andrew Gregory

When recently Ford unveiled “Ready Set Ford” at the Liwa International Festival, it wasn’t just launching a campaign — it was testing whether a global platform…

BRANDS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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My Week in Adland And Breaking News

After a bland summer, Adland also managed to provide us with some breaking news alongside wars and natural disasters. After seeing the latest campaign for a…

THE-VIEW

Tabby Shows Money Who’s Boss With a Bold New Identity From Ragged Edge

Fintech branding has a look, and you definitely know it when you see it. Gradients that go on forever, 3D icons buffed to a showroom shine,…

BRANDS

Careem Will Pay You to Order From Its Rivals: For a Week, Anyway

The super-app is offering 20% cashback on food delivery orders in Abu Dhabi and Al Ain, even if you ordered on a competitor’s platform. It’s a…

BRANDS

In the Age of AI, Stop Marketing to Personas

In an AI-driven world, are brands still too focused on demographics and personas instead of understanding the real “job” customers are hiring them to do? One of…

THE-VIEW

The spider-man campaign that has Saudi audiences booking tickets fast

Sony Pictures Entertainment and its regional partners have launched an ambitious destination-led marketing campaign for Spider-Man: Brand New Day in Saudi Arabia, transforming some of the…

NEWS

Yas Island’s ‘The Answer is Yas’ campaign returns after record-breaking performance

Yas Island has announced the return of its tourism campaign, The Answer is Yas, following what it described as record-breaking results across key performance indicators. Launched…

NEWS

Sit Al Bait: A campaign that transformed “housewife” into “woman of the house” 

A year after launch, L’Oréal Paris’s ‘Sit Al Bait’ evolved from an advertising campaign into an educational initiative. Developed by FP7 McCann, McCann Paris, and Current…

CANNES-LIONS

What Mango’s latest AI campaign actually revealed

Mango’s AI campaign has been read as a story about models. It isn’t. Earlier this year, Mango Teen released a full campaign shot entirely with AI-generated…

THE-VIEW

Bahrain tourism authority launches GCC-focused campaign

The Bahrain Tourism & Exhibitions Authority has launched a new tourism campaign aimed at strengthening Bahrain’s position as a preferred destination for visitors from Gulf Cooperation…

NEWS
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