The super-app is offering 20% cashback on food delivery orders in Abu Dhabi and Al Ain, even if you ordered on a competitor’s platform. It’s a…
In an AI-driven world, are brands still too focused on demographics and personas instead of understanding the real “job” customers are hiring them to do? One of…
Sony Pictures Entertainment and its regional partners have launched an ambitious destination-led marketing campaign for Spider-Man: Brand New Day in Saudi Arabia, transforming some of the…
Yas Island has announced the return of its tourism campaign, The Answer is Yas, following what it described as record-breaking results across key performance indicators. Launched…
A year after launch, L’Oréal Paris’s ‘Sit Al Bait’ evolved from an advertising campaign into an educational initiative. Developed by FP7 McCann, McCann Paris, and Current…
Mango’s AI campaign has been read as a story about models. It isn’t. Earlier this year, Mango Teen released a full campaign shot entirely with AI-generated…
The Bahrain Tourism & Exhibitions Authority has launched a new tourism campaign aimed at strengthening Bahrain’s position as a preferred destination for visitors from Gulf Cooperation…
In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…
Egypt’s FMCG market does not behave like a textbook case. It behaves like a living system: fast-moving, unpredictable, and shaped as much by resilience as by…
IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…
Ariel has recorded a 30% increase in sales in the UAE after partnering with Amazon Now, highlighting how quick-commerce platforms are reshaping the way everyday household…
Reach without relevance becomes noise. And in a fluctuating market, noise is the one thing your audience has no tolerance for, writes Colin Hutton, Founder and…
A new omnichannel marketing campaign for the BYD Shark 6 has delivered significant gains in brand awareness, attribution, and purchase intent across the UAE and Saudi…
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