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Campaign

Bahrain tourism authority launches GCC-focused campaign

The Bahrain Tourism & Exhibitions Authority has launched a new tourism campaign aimed at strengthening Bahrain’s position as a preferred destination for visitors from Gulf Cooperation…

NEWS

Al-Futtaim Lexus honors Emirati traditions through crafted storytelling

In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…

BRANDS

Why winning in Egypt starts long before the campaign

Egypt’s FMCG market does not behave like a textbook case. It behaves like a living system: fast-moving, unpredictable, and shaped as much by resilience as by…

CPG-FMCG

IKEA turns store strolls into rewarding steps

IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Ariel drives 30% sales growth with Amazon Now campaign in UAE

Ariel has recorded a 30% increase in sales in the UAE after partnering with Amazon Now, highlighting how quick-commerce platforms are reshaping the way everyday household…

BRANDED

In uncertain times, brands must choose relationships over reach

Reach without relevance becomes noise. And in a fluctuating market, noise is the one thing your audience has no tolerance for, writes Colin Hutton, Founder and…

THE-VIEW

Omnichannel campaign for BYD Shark 6 drives strong purchase intent in UAE, Saudi Arabia

A new omnichannel marketing campaign for the BYD Shark 6 has delivered significant gains in brand awareness, attribution, and purchase intent across the UAE and Saudi…

BRANDS

‘Not on myPhone’ campaign urges people to delete photos to cut digital carbon footprint

A new campaign launched in the UK is encouraging people to delete unnecessary photos and videos from their phones to help reduce the environmental impact of…

NEWS

Campaign challenging 20 deeply entrenched health stereotypes in Asia launched

AIA Group has launched the second phase of its “Rethink Healthy” platform, expanding the initiative to challenge 20 deeply entrenched health stereotypes across Asia, including those…

NEWS

Unity, Music, Emotion: The Ramadan Ads That Won the Arab World

For brands in the GCC and wider Arab world, Ramadan is more than a sales season, it’s a cultural moment when audiences are highly engaged and…

NEWS

Almarai’s 2026 Ramadan campaign: A humble table, a bigger message

As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over spectacle. For its…

BRANDED

Al-Futtaim IKEA wraps up ‘Globally Local’ campaign highlighting Arab creativity across Gulf markets

Al-Futtaim IKEA has concluded a regional marketing campaign that brought together artists from the United Arab Emirates, Qatar and Oman to reinterpret the retailer’s products through…

BRANDED

PGA Tour Unveils 2026 Campaign Featuring Brooks Koepka

The PGA Tour has launched its new marketing campaign for the 2026 season, marking a noticeable shift in tone amid its ongoing rivalry with LIV Golf.…

NEWS
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