Nestlé has appointed WPP to develop and operate an integrated, AI-driven content model for its Greater China brand portfolio, with plans to produce more than 35,000…
Every AI founder will tell you their product is different because of the model underneath it. Zainab Imichi Alhassan and Sarah Curtis, the Dubai-based founders of…
Netflix on Thursday rolled out a redesigned mobile app featuring a new vertical video feed called “Clips,” as the streaming giant seeks to make it easier…
Netflix is expanding its children’s entertainment offering with a new games-focused app, additional preschool series and returning titles, as it seeks to build a curated environment…
With Ramadan approaching, 2026’s first peak season is just around the corner. Bidease and Sensor Tower surveyed 425 app marketers across the region, combining survey insights…
Amazon Web Services (AWS) has said it is supporting a major technology overhaul at lifestyle savings app ENTERTAINER, as the Dubai-founded company marks its 25th anniversary…
“Are You Dead?”, an app that sounds the alarm if a user doesn’t check in every 48 hours, was one of China’s top-selling paid apps on…
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Mohammad Zeidan, co-founder and CEO of Daily 8 speaks to Communicate about the changing landscape of news in the MENA region.
Momentum remains strong for 2025, but AppsFlyer highlights that capitalising on this market surge and retaining users will take strategic marketing efforts
Nicole Aoun, Marketing Manager MENA, Spotify spoke to Communicate about their positioning in the region, as well as the new campaign hitting the airwaves.
Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.
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