Netflix is expanding its children’s entertainment offering with a new games-focused app, additional preschool series and returning titles, as it seeks to build a curated environment for young viewers and their families.
The company on Tuesday unveiled Netflix Playground, a new app designed for children aged eight and under, allowing them to play games and interact with characters from franchises including Peppa Pig and Sesame Street. The app is included with all memberships, carries no advertisements or in-app purchases, and is currently available in the United States, Canada, the United Kingdom, Australia, the Philippines and New Zealand, with a global rollout planned for April 28.
Users can download the app on smartphones or tablets and access an expanding library of games that are playable offline, making it suitable for travel and other on-the-go use cases.
“We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters,” said John Derderian, Vice President of Animation Series and Kids & Family TV at Netflix.
The company is also introducing a new preschool series, “Young MacDonald,” a musical show following the grandson of Old MacDonald and his animal companions as they solve problems and explore farm life.
In addition, Netflix renewed two existing titles: Trash Truck for a third season and The Creature Cases for a seventh chapter.
Further content additions include more episodes and titles tied to Ms. Rachel, CoComelon Lane, Dr. Seuss properties, and Mark Rober’s CrunchLabs.
Netflix also outlined upcoming release dates, including new installments of Sesame Street-related programming, additional seasons of CoComelon Lane and Mark Rober’s CrunchLabs, and a summer return for Ms. Rachel. New titles such as “Danny Go!” and “Swapped” will also be added to the platform.
The company said it continues to invest in parental controls, including kids’ profiles, maturity settings, title-level blocking, profile PINs and viewing history tools, aimed at giving parents greater oversight.
Netflix said children’s content has become a major part of its platform. Between 2023 and 2025, the four most-watched shows and six of the top 10 titles were from the kids’ genre, making it the second-largest category on the service.
