UAE SEES 41% INCREASE IN CRYPTO APP DOWNLOADS IN 2024 APPFLYER REPORTS
Momentum remains strong for 2025, but AppsFlyer highlights that capitalising on this market surge and retaining users will take strategic marketing efforts
NEWS
NICOLE AOUN OF SPOTIFY: THE CURRENT AND FUTURE STATE OF THE APP IN THE REGION
Nicole Aoun, Marketing Manager MENA, Spotify spoke to Communicate about their positioning in the region, as well as the new campaign hitting the airwaves.
NEWS
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.
NEWS