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Prove it or lose it: L’Oréal Middle East’s Ali Fakih on new price of trust

Ali Fakih has watched L’Oréal Middle East’s retail map get redrawn twice, once by disruption, once by AI. As Divisional General Manager of L’Oréal Middle East,…

INSIGHTS

Havas’ Oliver Elobeid: “People are not chasing title bumps”

When a crisis hits, agencies feel it first. Oliver Elobeid, VP of Human Resources at Havas, has been here before. We spoke to him at the…

AGENCIES

Anthropic offers Blackstone returns above 10% to finance AI chip deal: report

Anthropic has offered investment firm Blackstone a return of more than 10% to help finance a $60 billion debt package for purchasing advanced artificial intelligence (AI)…

NEWS

AI is changing how travellers choose destinations, tourism leaders say

Artificial intelligence is changing the way travellers discover destinations, compare hotels and plan holidays, prompting tourism marketers to rethink how they build visibility and influence decisions.…

COMMUNICATE-AI-HUB
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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UAE shoppers turn to AI for deals but hesitate to let it make purchases

Nearly six in 10 UAE adults (59%) are likely to shop during the 2026 Dubai Shopping Festival (DSF), with many planning to use artificial intelligence to…

INSIGHTS

AI is making more content, not necessarily better marketing: report

Marketing teams have widely adopted artificial intelligence (AI), but many organisations are struggling to translate its use into meaningful business value because of fragmented workflows, data-quality…

INSIGHTS

Publicis targets 25% reduction in manual tasks through AI

Publicis Groupe plans to use artificial intelligence (AI) to reduce manual and repetitive tasks by 25%, while continuing to invest in its workforce, CEO Arthur Sadoun…

NEWS

Four Marshal McLuhan questions to keep your career ahead of AI

Every company has fallen over itself to implement AI. No CIO or CEO can take a “wait and see” stance. Yet a 2025 Boston Consulting Group…

THE-VIEW

AI can speak Arabic, but can it understand Arab culture?

Artificial intelligence can increasingly reproduce Arabic dialects, translate advertisements and adapt creative content for different markets. But speaking the language is not the same as understanding…

INSIGHTS

AI will make content abundant, but human creativity will drive value

As artificial intelligence makes content creation faster and cheaper, the real value in media and entertainment will lie in human creativity, distinctive intellectual property, trusted brands…

INSIGHTS

ABG’s Marketer of the Future to examine AI’s impact on marketing

The Advertising Business Group (ABG) will bring together senior marketing, media and technology leaders in Dubai on 29 October for its Marketer of the Future 2026…

NEWS

Want to use AI at work? Stop asking for chatbots, says Brain Co executive

Businesses risk wasting their investment in artificial intelligence when they focus on deploying chatbots and AI agents instead of identifying the problems they need to solve,…

INSIGHTS

Hitting the retail reset button

The economic fallout from regional conflicts and geopolitical friction is starkly reflected in the IMF’s April 2026 forecasts, which project GCC GDP growth slowing to 1.8%…

INSIGHTS
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