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Why brands no longer need human influencers

Brands have spent a decade building audiences on platforms they don’t own, through personalities they don’t control. The emergence of owned AI personas changes that equation…

INSIGHTS

Max Fashion launches AI-powered try-on experience with Google Cloud

Max Fashion, part of the Landmark Group, has partnered with Google Cloud to launch a new AI-powered virtual try-on experience, becoming one of the early adopters…

NEWS

“People want a mix of formats”: Canva’s Michael Feichtner on video, design trends

When it comes to content formats, audiences want static and dynamic, polished and raw, fast-paced and professional, often all at once. But the future of content,…

INSIGHTS

Yango Group launches AI consulting service to help organisations scale AI projects

Yango Group has launched a new AI consulting service through its B2B technology arm, Yango Tech, aimed at helping enterprises and government organisations in the UAE…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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CNTXT AI acquires Actualize to boost Arabic voice AI capabilities in GCC

UAE-based AI and data company CNTXT AI has acquired Actualize, an enterprise AI firm specialising in dialect-aware Arabic voice agents, in a move aimed at strengthening…

NEWS

84% of Middle East firms have not prepared workers for the AI era: report

Organizations across the Middle East are rapidly moving beyond artificial intelligence (AI) experimentation and into large-scale deployment, according to Deloitte’s 2026 State of AI in the…

NEWS

Meta launches AI-powered Business Agent to help firms automate customer service and sales

Meta has unveiled a new AI-powered tool called the Meta Business Agent, designed to help businesses automate customer interactions, sales, and support across WhatsApp, Messenger, and…

NEWS

Amazon Web Services launches AI shopping assistant solution for retailers

Amazon Web Services (AWS) has unveiled a new artificial intelligence-powered retail solution that enables businesses to build their own conversational shopping assistants, drawing on technology and…

NEWS

“Humans should stay in the lead”: Google’s Eva Lukai on AI and hyper-informed consumers

How can marketers preserve authenticity, creativity, and emotional connection in an AI-powered ecosystem? For Eva Lukai, Senior Account Executive at Google, the answer lies not in…

INSIGHTS

ICCO report highlights growing role of strategic consulting, AI in PR industry

Strategic consulting, corporate reputation management and artificial intelligence (AI) are emerging as key growth drivers for the global public relations industry, according to the ICCO World…

NEWS

Global firms use AI at Indian hubs to bring more ad work in-house: report

Global companies are increasingly using artificial intelligence (AI) at their India-based capability centres to bring more advertising and creative work in-house, reducing reliance on external agencies…

NEWS

In the age of AI-generated content, storytelling is a brand’s strongest competitive advantage

AI is flooding the internet with infinite content that is increasingly too “real” to be true, and marketers are facing a new challenge: How do brands…

INSIGHTS

AI promised CMOs smarter marketing. it may be delivering the opposite

Aided by powerful new AI tools, marketing has never moved faster. Campaigns are launched in days, budgets shift in real time, and dashboards promise instant clarity.…

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