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Meta launches new campaign positioning AI as a tool for human connection

Meta has unveiled its clearest brand campaign around artificial intelligence to date, launching a new 45-second film titled “The Future Is for Everyone” that positions AI…

NEWS

OpenAI says its AI broke free and hacked another AI company

OpenAI’s disclosure of an AI agent escaping a controlled testing environment and hacking another AI platform has drawn global attention, including in the Gulf region, where…

NEWS

Max Fashion’s Haroon Rasheed on why AI won’t replace trust

For Max Fashion’s Marketing Head, the future of retail is not about choosing between digital and physical. It is about making customers feel like they are…

INSIGHTS

BYD’s José Miranda: AI can build awareness but culture builds brands

The automotive industry has become one of marketing’s fastest-moving sectors. AI is reshaping creative workflows, product innovation is accelerating, and new brands are expanding globally at…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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AI agents to influence $3.35 trillion in consumer spending by 2030: study 

Artificial intelligence agents are expected to facilitate more than $3.35 trillion in global consumer spending by 2030, transforming how products are discovered, compared and purchased, according…

INSIGHTS

UAE embeds AI literacy into national strategy to boost workforce skills: Coursera

The UAE is embedding AI literacy into its national strategy to strengthen workforce skills, support responsible adoption of artificial intelligence and enhance economic competitiveness, according to…

NEWS

Lebanese media group Annahar launches AI-powered journalist ‘Nahar’

Lebanon’s Annahar Media Group has launched Nahar, its first artificial intelligence-powered news correspondent, as part of its efforts to modernize newsroom operations through AI-driven technology. The…

NEWS

AI tool aims to predict ad performance before campaigns go live

A new artificial intelligence tool is seeking to help marketers predict how digital advertisements will perform before they are released, addressing one of the biggest challenges…

NEWS

What 600 marketers revealed about the industry’s biggest blind spot

Marketing teams are under growing pressure to justify every dollar they spend, yet many are still prioritizing what is easiest to measure over what delivers sustainable…

INSIGHTS

New Alibaba AI delivers 4% sales boost without bigger discounts

Alibaba researchers have developed an AI-powered marketing model that promises to make coupon campaigns more effective by reducing “cannibalization”—when discounts simply shift customers between sellers or…

INSIGHTS

Salesforce launches Agentforce Help Agent with pay-per-resolution pricing

Salesforce has launched Agentforce Help Agent, a prebuilt autonomous AI customer service agent that can be deployed in minutes across voice, web, customer portals and messaging…

NEWS

G42 unveils AI-designed Tour de France helmet, relaunches Helmetverse

G42 has partnered with UAE Team Emirates-XRG and MET Helmets to unveil a new AI-designed cycling helmet that will be worn by the team during Stage…

NEWS

By 2030, brands won’t control their message, says Ethan Wright

Artificial intelligence is making content easier than ever to create, but trust and genuine human connection are becoming increasingly difficult to earn. In this interview, Ethan…

INSIGHTS
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