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Gartner warns of AI agent sprawl as Gulf firms accelerate adoption

Companies urged to rein in governance risks as autonomous tools proliferate. Businesses are rushing to deploy artificial intelligence agents across their operations, but many risk losing…

NEWS

Agentic AI accelerates conversion and market speed

The GCC presents a formidable economic landscape for technology applications like AI, enjoying an average GDP per capita exceeding $70,000. Artificial Intelligence (AI) is today an…

INSIGHTS

Scaling social creativity without sacrificing human connection

Social media has become the world’s largest advertising channel, forcing marketers to rethink how they create, deploy and measure campaigns at scale. As brands produce more…

INSIGHTS

Anxious consumers are spending small to feel big: WARC report

Five forces are quietly rewriting the rules of consumer behaviour in 2026. From financial fatigue to AI intimacy, the shifts are structural, not seasonal — and…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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AI, security drive higher tech services spending in 2026: Bain survey

Companies are expected to keep their overall IT spending in 2026 broadly in line with 2025 levels, but spending on technology services is set to rise…

NEWS

Meta expands AWS partnership for next-generation AI

Meta Platforms has signed an agreement with Amazon Web Services to deploy AWS’s custom Graviton processors at scale, deepening a long-standing partnership as the Facebook parent…

NEWS

AI accelerates content, but localization costs climb: Study

Companies are embracing generative artificial intelligence to produce marketing and corporate content at scale, even as most say they do not trust the technology to understand…

NEWS

Meta launches new parental controls to track teens’ AI chats across apps

Meta has introduced new parental supervision tools that allow parents to see the topics their teenagers have discussed with Meta AI over the past seven days…

NEWS

Gulf Creators event signals shift to structured ecosystem

The UAE Government Media Office is hosting a creator summit on April 27 at Atlantis, The Palm, Dubai. On the surface, Gulf Creators looks like any…

NEWS

November Five brings AI product studio model to Middle East

November Five, an independent digital product studio, has launched operations in the Middle East, introducing an AI-driven delivery model it says is built to replace the…

NEWS

OpenAI eyes $100bn ad business by 2030 as AI platforms race for revenue scale

OpenAI is projected to generate as much as $100 billion in advertising revenue by 2030, according to investor-market estimates – earlier reported by Axios—intensifying debate across…

INSIGHTS

Canva bets on AI 2.0 to drive next phase of growth

Canva has unveiled Canva AI 2.0, its most significant product overhaul since launch, as it deepens its focus on the United Arab Emirates, one of its…

NEWS

Why your shopping doubts are about to disappear forever

For a long time, shopping has carried a quiet layer of doubt. Consumers have learned to live with it. They compare, second-guess, read reviews, and still…

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