Arab News has embraced artificial intelligence at scale, including deploying CAMB.AI to translate its journalism into 50 languages, but Editor-in-Chief Faisal Abbas says the technology has…
Qatar is expanding the use of artificial intelligence and connected technology across its tourism sector, with digital services covering stages from trip planning and visa applications…
Start with the ad everyone actually remembers, because it makes the sharpest possible case that the industry keeps blaming the wrong culprit. In December 2025, McDonald’s…
Every creative revolution arrives with the same anxiety: if machines can do what humans do, what happens to the humans? Generative AI has revived that question…
For years, B2B marketing has treated reach as a measure of strength. More impressions, more formats, and more channels meant greater visibility. But in my conversations…
Artificial intelligence is moving beyond content creation to become an increasingly important commercial tool for media companies, helping them understand audiences, optimise advertising and connect content…
Artificial intelligence is allowing brands to produce more creative work faster and at lower cost, but the technology is also creating a new challenge: deciding which…
The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar at 65%,…
Pinterest has launched Visual Search Ads, a new advertising format designed to help brands reach users through visual search as they research products and move closer…
Dubai-based public relations agency Cameo Communications has rebranded as Cameo Performance, shifting its positioning toward technology-enabled public relations focused on measurable business outcomes. The agency, founded…
UAE-based developer BNW Developments has launched a new brand film titled “Curators of Fine Living,” marking a shift in its marketing strategy from showcasing property features…
Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…
Artificial intelligence, resilient travel demand and a wave of new airline and hospitality investments dominated the opening day of Arabian Travel Market (ATM) 2026 in Dubai…
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