FP7 McCANN Riyadh has announced two senior leadership appointments as part of its efforts to strengthen strategic and creative capabilities amid growing client demand…

Dubai-based digital product agency Belong has rebranded, unveiling a new identity and strategic shift aimed at building what it calls “Living Platforms” — adaptive…

CRUSH AGENCY, one of the most influential names in luxury experiential production, has announced the launch of ICONS. by CRUSH, a new international talent…

Dubai, UAE: UAE-based agency Cameo has announced the launch of Performance PR 2.0, an expanded model designed to link public relations activity directly to…

FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles…

Middle East communications firm Seven Media has expanded its international presence with the opening of a new hub office in London. The move marks…

On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that…

Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can…

It all began with a bold billboard takeover in London. GymNation, the UAE fitness brand, invited Londoners to “escape” to Dubai for a Self-Defence…

As 2026 approaches, the marketing world looks unrecognizable. It ushers in a plethora of challenges, new tools, and opportunities. Emerging technologies, shifting consumer behaviors,…

The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…

By Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global competition, and a rapidly expanding consumer…