Social has become one of the fastest ways for brands to connect with audiences, creators, and culture across MENA. From creator partnerships and short-form video to…
A few years ago, a media plan could stand on reach and frequency alone. A brand booked spots, a media owner delivered impressions, and everyone reported…
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive Director at…
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. According to the…
In its fifth edition, Zenith’s Online Video Forecasts 2019 report, it is forecasted that the average person will spend 100 minutes each day watching online video in…
A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has indeed experienced…
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