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ABG and Publicis Groupe Middle East Launch MENA Retail Media Task Force

The Advertising Business Group (ABG) and Publicis Groupe Middle East have announced a strategic partnership aimed at accelerating the growth of the retail media sector across…

NEWS

Marketing leadership in the Middle East: From pressure to action

Over the past few weeks, something has shifted. In early March, marketing leaders across the Middle East described a cautious environment. The dominant language was “wait…

THE-VIEW

ABG’s ‘Marketer of the Future’ debuts with focus on AI

The Advertising Business Group (ABG) has concluded the first edition of Marketer of the Future Middle East, which brought together senior leaders from across the region…

NEWS

ABG Launches Marketer of the Future Middle East to Redefine the Future of Marketing in the Region

Flagship event brings together global and regional leaders from marketing, media, technology, academia and government on November 20 at TODA Theatre, Dubai.

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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ABG Partners with Ad Net Zero to Reduce Emissions from UAE’s Advertising Sector

Advertising Business Group calls on UAE industry players to step up and help set sustainable advertising standards for a more sustainable future

NEWS

Shattering Invisible Barriers

Paving the Path to Gender Equality in the Workplace Compiled by Unstereotype Alliance UAE Chapter 

NEWS

DEI Wave II Global Census: Reshaping the World of Marketing

Industry bodies and groups are coming together to call for greater participation.

NEWS

ABG Supports Wave II of the Global DEI Census

Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey.

NEWS

ABG and Ipsos Release Report on Data Privacy Awareness in the GCC

The research also explores ways to enhance data best practices in the era of Web 3.0.

NEWS

From Original to Critical: Shifting the Dial on Creativity

By the Advertising Business Group (ABG)

NEWS

ABG Announces New Lead for UAE Cross-Media Measurement Committee

The Advertising Business Group (ABG) announced the appointment of Amine Sadik.

NEWS

ABG Appoints Ipsos as Partner for the UAE Cross Media Measurement Project

The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project, kickstarting June 5,…

NEWS

TAG Expands International Standards to GCC Region

Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.

NEWS
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