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Under Armour’s Nadia Nahhas: “We Call Our Target Audience – The Focused Performer”

April 25, 2021

Watch the interview below with Nadia Nahhas, Marketing Director of Under Armour.

Nadia Nahhas, Marketing Director of Under Armour discusses with Rose Hindy, from Al Aan TV's Tawasal, Communicate's partner, about the opening of the biggest under armour store in the region in Dubai mall and why the brands' target audience is not based on age-group but mindset.

 

https://www.youtube.com/watch?v=kOTfK9qh1EY

 

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