Webedia Arabia Group has appointed Elie Zeinieh as Chief Executive Officer of LeadGen MENA, reinforcing its focus on product innovation, AI integration and operational excellence across its portfolio.
Zeinieh, who joined LeadGen MENA as Managing Director, has played a key role in building the agency since its launch in 2021. The company credited him with scaling the organisation, strengthening client partnerships and positioning LeadGen as a competitive, performance-driven agency in an increasingly data-led media landscape.
Announcing the appointment, George Maktabi, Group CEO of Webedia Arabia Group, said: “Elie’s appointment reflects both the remarkable progress LeadGen has achieved since its creation in 2021, and our confidence in its future direction. He has demonstrated the leadership, operational discipline, and strategic mindset required to scale a business sustainably. As the market evolves, we believe his focus on product development, data integration, and AI-driven strategy will cement LeadGen’s position as a long-term leader in the region.”
Zeinieh said the agency’s next stage of growth would centre on developing scalable media products powered by data and artificial intelligence. “The next phase for LeadGen is centered on elevating and productizing our offering. We are building a clearly defined, differentiated, and scalable media product that brings together data, advanced analytics, performance marketing, and AI-driven intelligence into a unified growth engine for our clients.”
He added: “In the fast-evolving Saudi market, AI is not a differentiator, it is a necessity. We are embedding AI across our strategy and measurement frameworks to drive smarter decisions, greater precision, and measurable competitive advantage for the brands we work with.”
Founded in 2021, LeadGen MENA has grown rapidly to become one of Saudi Arabia’s leading independent media agencies. In 2025, it was named Media Agency of the Year at the Athar Saudi Festival of Creativity, reflecting its expansion in team size, revenue growth and performance-led media capabilities.
