A new awareness and fundraising campaign is using music to highlight the global burden of Congenital Heart Disease, a condition affecting millions of children each year.
The Magdi Yacoub Heart Foundation has partnered with Anghami and popular Egyptian stars Abu and Dina El Sherbiny to launch “The Most Important Beat,” an initiative aimed at raising awareness and funds for children born with heart defects.
According to the foundation, more than 10 million children are born globally every year with Congenital Heart Disease, a structural defect present at birth. However, many, especially in developing countries, lack access to timely diagnosis and treatment, putting their survival at risk.
At the centre of the campaign is an original song titled “Da2a Na2sa” (Missing Beat), performed by Abu and Dina El Sherbiny. The song was initially released without its musical beats, symbolising the disrupted rhythm of life caused by CHD.
Listeners on Anghami were encouraged to donate through an integrated feature to help “bring back” the missing beats. As contributions increased, the song’s beats were gradually restored. Once the fundraising goal was achieved, the complete version of the song, along with its music video, was released.
The campaign was further amplified through social media, with both artists using their platforms to highlight the importance of early diagnosis and sustained care for children affected by the condition.
Commenting on the initiative, Reem Gadelrab, Chief Marketing and Communication Officer at Magdi Yacoub Heart Foundation said: “Congenital Heart Disease is one of the most crucial birth conditions worldwide. At Magdi Yacoub Heart Foundation, we see every day how access to timely care can change the path of a patient’s life. Through ‘The Most Important Beat,’ we wanted to create a simple but powerful reminder that behind every donation is a heartbeat, and behind every heartbeat is a child deserving of a full, healthy life. By raising awareness and turning it into meaningful action, we can ensure that more patients receive the highest level of healthcare they need.”
Shereen Mostafa, Head of Production at Publicis Groupe, added: “We wanted to create an idea that people could feel instantly. Removing the beat from the song wasn’t just a creative decision, it was a reflection of what happens when a heartbeat is missing. By allowing donations to literally bring the beat back, we turned music into a living metaphor for hope, impact, and collective action.”
The initiative aims to turn awareness into action, using music as a metaphor to underscore the importance of ensuring every child has access to life-saving cardiac care.
