SOCIALEYEZ has strengthened its creative leadership team with the appointment of Nadia Alken and Alaa Demachkie as Creative Directors, as the agency continues to expand its operations and creative capabilities across the Middle East.
The Dubai-based agency said the appointments reflect its continued investment in senior talent, creative excellence and strategic growth.
Alken will focus on strengthening client relationships, maintaining creative standards across accounts and delivering innovative solutions to support long-term brand growth. She will work closely with clients and internal teams to enhance the quality of creative output across the agency’s portfolio.
Demachkie will lead creative pitches and support new business development, with a focus on identifying growth opportunities for the agency. His role will also involve using strategic storytelling and market insights to strengthen SOCIALEYEZ’s competitive position.
“These appointments represent an important step in our growth journey as we continue to invest in exceptional talent and strengthen our leadership team,” said Ambreen Kazi, Head of Creatives at SOCIALEYEZ. “Nadia and Alaa bring extensive creative expertise, strategic thinking and leadership experience that will further enhance our ability to deliver outstanding results for clients while supporting the agency’s continued evolution.”
The agency said the appointments reinforce its commitment to combining creativity, strategy and innovation to help brands build stronger connections with audiences. It added that the expanded leadership team will strengthen capabilities across client partnerships, creative development, business growth and strategic storytelling.
SOCIALEYEZ said it will continue investing in talent and innovation as it expands its regional portfolio, with a focus on delivering creative solutions that generate measurable business impact for clients.
