Ruder Finn has launched RF Thunder, an insights-driven communications consultancy in the Middle East and North Africa region aimed at supporting small and medium-sized enterprises, challenger brands and high-growth businesses, the company said on Tuesday.
The consultancy will be led by Bianca Riley as general manager.
The launch comes as businesses in the region increasingly seek faster and more flexible communications support amid economic diversification initiatives and changing market dynamics, the company said.
RF Thunder will operate under a project-first model designed to provide clients with access to senior strategic counsel, integrated communications and data-led execution.
Sophie Simpson said the launch reflected changing client needs across the region.
“RF Thunder marks an important milestone in that journey,” Simpson said in a statement. “What sets RF Thunder apart is its ability to deliver speed and agility to meet ambitious organizations exactly where they are in their growth journey.”
Riley said businesses entering or expanding in the region increasingly require communications strategies that can establish visibility and credibility quickly.
Operating as part of the Ruder Finn group in MENA, RF Thunder will offer services including strategic storytelling, creative production, digital marketing, brand experience and analytics-driven insight services.
The launch marks the latest expansion for Ruder Finn in the MENA region, the company said.
