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Read moreMay 26, 2024
Omnicom–IPG merger sparks consolidation and potential 500 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreMay 26, 2024
Don’t chase vanity metrics, prioritize growth over clicks
Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…
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May 26, 2024
MCN and Foxpush Team Up to Supercharge Data-Driven Advertising in MENA
MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale…
