M+C Saatchi Group has expanded the remit of Scott Feasey, appointing him Chief Executive Officer for Europe while he continues to lead the Middle East business.
Feasey will remain based in the UAE and continue to sit on the Group’s global Executive Leadership Team. The move brings two strategically important regions into closer alignment, strengthening how the business operates across markets, and reflects the Group’s confidence in the Middle East’s role as a centre for leadership, connectivity and long-term growth.
Feasey has led M+C Saatchi Middle East for the past 11 years, building it into an integrated marketing and communications network spanning advertising, media, sponsorship, talent management, global and social issues, PR, social media, consulting, production, and Sport & Entertainment.
Prior to this, he founded the Middle East advertising agency Expression, which became one of the region’s largest independent agencies. After a three-year joint venture with Iris Worldwide, the business was sold to M+C Saatchi Group in 2016.
Under his expanded leadership, clients will have access to a broader collective of specialist talent, leadership and cross-market intelligence. Last year, Feasey was also part of the global team that acquired Middle East-based sports and entertainment agency Dune 23, strengthening the Group’s global Sports & Entertainment offering, which has a strong presence in Europe.
Across Europe and the Middle East, the network works with a diverse portfolio of clients including Aldar, Wio Bank, Aquaventure World, Pizza Hut, Dubai Humanitarian, Warner Bros. Discovery, DP World Tour Championship, Dubai Watch Week, Longines Global Champions Tour, Elrow Music Festival, Mubadala Abu Dhabi Open, Emirates Dubai 7s, Porsche Design, Peloton, Whoop and Sixt.
“Taking on the additional role of CEO for Europe is an honour and a great pleasure,” Feasey said, noting the region’s client relationships, including SIXT and Eni in Italy, The North Face and ING in Germany, Heineken in Amsterdam and KLM in Sweden.
“We have strong teams and specialisms across both regions, and bringing them closer together strengthens how we offer Cultural Power to our clients. It enables stronger cross-pollination of talent, ideas and data, allowing us to deliver greater economies of scale and more meaningful impact,” he said.
Feasey succeeds Carlo Noseda, who is stepping down after 15 years leading the European business.
