Industry sources report that Jumeirah Group has retained OMD as its media planning and buying agency following a review.
However, an official press statement is yet to be released by either the agency or Jumeirah Group.
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Read moreMay 26, 2024
Platformance Releases Summer Report Reframing the GCC’s Quietest Quarter as a Strategic Window for Growth
For years, many marketers have scaled back during summer in the GCC, assuming audiences are elsewhere and media effectiveness drops. Platformance’s new report suggests…
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May 26, 2024
Media’s Role in the Age of Algorithms
The world around us is changing at a pace we have never witnessed before. Distances have collapsed. Borders, once physical, now feel fluid. A…
Read moreMay 26, 2024
Always and Noon Minutes Team Up to End Sleepless Nights for Women During Their Period
Always has launched a new campaign to spotlight a common but often unspoken challenge faced by women during their periods- the inability to sleep…
