Dubai-based integrated marketing agency entourage has announced a fresh series of high-profile client wins across communications, destination marketing and live events, strengthening its presence in the UAE, Saudi Arabia and wider regional markets.
The new mandates span global corporate communications, integrated tourism campaigns, sports entertainment and digital storytelling, adding to the agency’s existing client roster that includes Saudi Arabia’s Ministry of Transport & Logistics Services, Fatafeat TV channel and the Egypt Tourism Authority.
Among the most notable appointments, entourage Saudi has joined Aramco’s global communications roster as part of a multi-agency framework. The agency said it will support strategic communications across Aramco’s international project portfolio, including corporate narratives, stakeholder engagement and market-facing communications.
In the UAE, entourage has secured the full integrated marketing communications mandate for Al Dhannah City in Abu Dhabi. The long-term brief covers advertising, public relations, social media, digital marketing, content strategy, experiential activations and media relations.
The agency said the campaign will position Al Dhannah City as both a premium residential lifestyle destination and an attractive staycation option for UAE residents.
entourage has also been reappointed for a second consecutive year to create and deliver the closing ceremony of the Roshn Saudi League, one of the Arab world’s most-watched football competitions.
In another regional win, the agency has been named to manage the digital and social media ecosystem for Heart of RAK, the flagship digital platform of the Ras Al Khaimah Government Media Office. The assignment includes platform strategy, content creation and digital storytelling to support Ras Al Khaimah’s positioning as a tourism, lifestyle and investment destination.
Commenting on the momentum, Mohammed Tayem, Founder & CEO, entourage, said: “Each of these wins tells a different story, but they all point to the same shift: clients are no longer looking for vendors to execute tasks, they are looking for partners to help them build narratives that live across platforms, geographies and time. The Aramco global mandate, the Al Dhannah partnership, the return to the Roshn League stage, these are not transactions. They are relationships built on strategic trust. We are proud of what our team has built and genuinely excited about what comes next.”
