As MENA’s tourism and hospitality sector continues its rapid expansion, the marketing playbook evolves just as quickly. Here, six marketing and commercial leaders share their thoughts on what will matter most in the next 2–3 years?
Serdar Senay
Director of Destination Promotion and Digital Marketing at Ras Al Khaimah Tourism Development Authority
The ability to convert destination brand equity into measurable demand, connecting storytelling, data and distribution seamlessly. Destinations that can prove real impact on visitation and revenue, not just awareness, will lead.
Kerry Healy
Kerry Healy, Chief Commercial Officer MEA APAC – Premium, Midscale and Economy Division, Accor
“Data-led, segment-first marketing combined with strong brand storytelling. The winners will be those who can use data to drive precision while investing in distinctive narratives that build long-term brand equity.”
Nada Sheshtawy 
Chief Commercial Officer, Rotana Hotels
Consistency and authenticity. Guests will gravitate towards brands they trust, those that deliver the same level of care and experience across every touchpoint, while staying true to their identity as they evolve.
Amal Oumasse
Associate Vice President Branding – MEA; Director of Development Turkey, CIS and Balkans, Millennium Hotels & Resorts
Sustainable growth, authentic experiences, and data-driven personalization at scale, delivered in a way that feels seamless rather than engineered.
AnaMarija Raickovic
Vice President Marketing, Minor Hotels
The ability to unify data, creativity, and experience into a seamless ecosystem, connecting every touchpoint, from inspiration to post-stay engagement.
Stephanie Aboujaouden
Senior Area Director Marketing and Communications MEAT, MED, SEE and SEAP, Radisson Hotel Group
The ability to combine personalization, technology, and trust. The brands that stand out will use data to enhance the experience while staying grounded in authenticity, local relevance, and a clear brand story.
