TikTok Partners with CreatorIQ to Leverage Influencer Marketing for Brands
CreatorIQ, the international customer intelligence cloud has announced that it has become an official TikTok marketing partner. This will allow brands to access creator and content metrics from the TikTok Creator Marketplace.
The integration will give CreatorIQ customers access to key TikTok creators and content metrics that are available in the TikTok Creator Marketplace through the CreatorIQ dashboard. This means brands will have direct access to TikTok’s exclusive first-party insights on audience demographics, growth trends, best-performing videos, and more to help them identify the best creators to work with. CreatorIQ customers can also now plan and execute end-to-end TikTok creator marketing campaigns within CreatorIQ’s Intelligence Cloud.
TikTok is an important element of CreatorIQ’s mission to connect global brands and agencies with creators as the single source of truth to manage and measure every aspect of influencer marketing. TikTok has quickly become a critical platform for both brands and creators, reporting more than 1 billion monthly users, while CreatorIQ has identified engagement rates as high as 15% across multiple categories in a recent analysis.
“Creators are the lifeblood of our platform, and we're constantly thinking of new ways to make it easy for them to connect and collaborate with brands,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok. “We're thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”
CreatorIQ aims to offer comprehensive influencer management services, from discovery and onboarding to payment management and attribution. TikTok’s rapid growth during the pandemic to one billion users worldwide has made it a channel that brands need to take seriously. At the same time, knowing how to find valued creators means detecting subtle signals against a lot of noise.
It will also allow marketers to plan and execute TikTok campaigns within CreatorIQ. “This partnership will give CreatorIQ customers the ability to pair TikTok’s first-party data and analytics with our robust workflow and measurement solutions to create truly effective ROI-based campaigns,” commented Tim Sovay, COO at CreatorIQ in a press release.
