READ MORE
Read moreJanuary 3, 2026
User-generated content key to Gen Z buying decisions
User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their…
Read moreJanuary 3, 2026
2026: Marketing’s shift from scale to precision is about to accelerate
In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already…
Read moreJanuary 2, 2026
GCC monitored ad spend soars as big advertisers double down on TV and outdoor
Monitored advertising expenditure across the GCC crossed $8.6 billion between December 2024 and November 2025, underscoring the region’s continued status as one of the…
Read moreJanuary 2, 2026
Gulf sovereign funds expand digital reach as global assets hit record $15 trillion
Arab sovereign wealth funds are emerging as some of the most influential buyers, pouring tens of billions of dollars into artificial intelligence and digital…













